During the 2016 International Toy Fair in New York City, Mattel unveiled the Hello Barbie Dreamhouse. This high-tech dollhouse comes fully equipped with new high-tech features such as voice recognition and Wi-Fi connectivity.
The dollhouse lets users connect to an app, which offers the ability to use voice controls. This connectivity makes children's play experience more interactive and engaging. Some of the most creative features include an operational elevator, a virtual oven and even a party-starting light-up disco ball.
With the recent launch of Mattel's new Barbie doll collection, this new home is the prefect addition to the toy brand's latest product range. The incredibly high-tech Hello Barbie Dreamhouse might seem slightly over the top, but introducing children to new technology through playful activity is a smart marketing tactic by the internationally renowned brand.