Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,501 more

Small-Batch Exclusivity

Dark spirits are premiumized with smaller and more experimental varietals

Implications - As darker spirits make a revival among Millennial consumers, varietals of whiskey, bourbon and rum are being further premiumized through the release of small-batch collections. Enticing younger consumers who want to participate in the exclusivity of higher end alcohol, the industry is getting more creative with the launches of new flavor combinations and celebratory batches, knowing that the Millennial demographic of connoisseurs has an appreciation for craftsmanship and experimentation.
Workshop Question - If you were to launch a small-batch of a product, how would you communicate its exclusivity to consumers?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 34 Examples:
103,920 Total Clicks
Date Range:
Sep 16 — Jan 17
Trending:
Average
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

Exclusive Irish Spirits
Exclusive Irish Spirits
Glendaloug Released a Limited-Edition Sloe Gin for the Winter Season
Whiskey-Branded Coffee
Whiskey-Branded Coffee
Jack Daniel's Tennessee Whiskey Coffee Blends Coffee with Whiskey's Taste
Celebratory Half-Century Whiskeys
Celebratory Half-Century Whiskeys
The Dalmore 50 Single Malt Scotch Whiskey is a Lavish Libation
Reclaimed Whiskey Barrel Cufflinks
Reclaimed Whiskey Barrel Cufflinks
These OAK Cufflinks Offer a Creative but Sophisticated Design
Mousey Liquor Branding
Mousey Liquor Branding
The Timorous Beastie 21-Year-Old Malt Scotch Whisky is Cutely Labeled
Lewis Bag Whiskey Packaging
Lewis Bag Whiskey Packaging
This Whiskey's Branding Was Inspired by 19th-Century Bars
Celebratory Soda Bottles
Celebratory Soda Bottles
DRY Soda Co.'s Holiday Soda Flavors Look Like Champagne
Vanilla-Flavored Whiskies
Vanilla-Flavored Whiskies
The New Crown Royal Vanilla is Infused with Madagascar Bourbon Vanilla
Sea Glass Whiskey Bottles
Sea Glass Whiskey Bottles
This 'Beach Whiskey' Spirit Reminds of Relaxing Seaside Lifestyles
Exotic Natural Colas
Exotic Natural Colas
Fever-Tree's 'Madagascan Cola' Includes Worldly Ingredients
Experience-Enhancing Liquor Glasses
Experience-Enhancing Liquor Glasses
The NEAT Cups Are Shaped To Prevent Nose Burning When Sipping
Bespoke Whiskey Barrels
Bespoke Whiskey Barrels
Jack Daniel's 'Personal Collection' Prepares Custom Whiskey Barrels
Refreshingly Light Whiskeys
Refreshingly Light Whiskeys
The Kikori Japanese Whiskey is a Paler Alternative to Heavier Spirits
Bourbon-Smoked Maple Syrups
Bourbon-Smoked Maple Syrups
This Smoky Maple Syrup Has a Greater Depth of Flavor Than Most
VR Brewery Tours
VR Brewery Tours
Glenfiddich Launched a Brewery Tour to Showcase the Making of Its Scotch Whiskey
Youthful Whiskey Drinks
Youthful Whiskey Drinks
'Whiskey Thief' is a Distilled Alcoholic Beverage for Young Drinkers
Wood-Encased Whiskeys
Wood-Encased Whiskeys
Highland Park Ice Edition Scotch Whiskey Pays Tribute to Its Viking Roots
Italian Single Malt Whiskies
Italian Single Malt Whiskies
These High-End Whiskies are Brewed by Italian Distillers
Beer-Based Whiskies
Beer-Based Whiskies
The Boston Beer Company is Making Whiskey from Different Sam Adams Brews
Art Deco Scotch Branding
Art Deco Scotch Branding
This Scotch Bottle Packaging is Inspired by the Art Deco Movement
Layered Liquor Labels
Layered Liquor Labels
The New Labels on the Craigellachie Whiskey Bottle Layer Images & Text
Complex Asian Whiskies
Complex Asian Whiskies
The Japanese Harmony is the Latest Addition to Suntory's Hibiki Line
Artist Residency Awards (UPDATE)
Artist Residency Awards (UPDATE)
The 2015 Glenfiddich Canadian Artists in Residence Prize Winner
Lucky Tequila Branding
Lucky Tequila Branding
Tequila Herradura's Design is a Stroke of Luck
Space-Aged Whiskies
Space-Aged Whiskies
Ardbeg Sent a Bottle of Whisky Up Into to Space to Ferment
Cherry-Flavored Whiskies
Cherry-Flavored Whiskies
This Chicken Cock Cherry Bounce Whiskey is Infused with Sweet Cherry Cola
Heritage-Inspired Scotch Branding
Heritage-Inspired Scotch Branding
Dewar's by Stranger & Stranger Goes Back to its Roots
play_circle_filled Artist Residency Awards
Artist Residency Awards
The Winner of the 2014 Canadian Glenfiddich Artists in Residence Prize
Album-Inspired Whiskies
Album-Inspired Whiskies
Mogwai and The Creative Whisky Company Have Created a New Whisky
Breakfast Maple Whiskies
Breakfast Maple Whiskies
The Knob Creek 'Smoked Maple' Whiskey is an Evening Delight
Royalty-Honoring Whiskies
Royalty-Honoring Whiskies
The Diamond Tribute Whisky from Royal Salute Celebrates the Queen
Earthquake Relief Alcohol
Earthquake Relief Alcohol
Glenfiddich 'Hand in Hand for Haiti' Bottle Donates to those in Need
Injured Hipster Illustrations
Injured Hipster Illustrations
Alexander Wells' Digital Drawings Feel Hand-Drawn
Scotch-Filled Hotels
Scotch-Filled Hotels
The Glenfiddich Getaway Will Make This Father's Day the Best