Small-Batch Exclusivity

Dark spirits are premiumized with smaller and more experimental varietals

Implications - As darker spirits make a revival among Millennial consumers, varietals of whiskey, bourbon and rum are being further premiumized through the release of small-batch collections. Enticing younger consumers who want to participate in the exclusivity of higher end alcohol, the industry is getting more creative with the launches of new flavor combinations and celebratory batches, knowing that the Millennial demographic of connoisseurs has an appreciation for craftsmanship and experimentation.
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91,971 Total Clicks
Sep 16 - Jan 17
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Featured Examples
Beer-Inspired Whisky - Glenfiddich's Experimental Single Malt Whiskey Takes Cues from an IPA
SCORE 7.6
This Year and Hot 1,261 Clicks Pub: Sep 2, 16
Beer-Inspired Whisky
Glenfiddich's Experimental Single Malt Whiskey Takes Cues from an IPA
This year, the Glenfiddich Experimental Series is introducing a new and unusual single malt whisky that takes inspiration from the beer category. The Glenfiddich IPA Experiment is a 40% ABV single... [More]
40-Year-Old Scotch Whiskies - Deanston 40 Year Old is a Premium Whisky for Discerning Drinkers
SCORE 6.5
This Year and Warm 845 Clicks Pub: Jan 17, 17
40-Year-Old Scotch Whiskies
Deanston 40 Year Old is a Premium Whisky for Discerning Drinkers
Following the release of Deanston Oloroso 20 Year Old back in 2015, Burn Stewart Distillers has expanded its portfolio yet again to include the exclusive Deanston 40 Year Old. Matured for an... [More]
Premium Blended Whiskeys - Johnnie Walker Gold Reserve is Reviving the Prestige of Blended Spirits
SCORE 5.2
This Year and Warm 577 Clicks Pub: Jan 17, 17
Premium Blended Whiskeys
Johnnie Walker Gold Reserve is Reviving the Prestige of Blended Spirits
Johnnie Walker Gold Reserve is a whiskey offering that’s challenging many connoisseurs’ preconceived notions of Scotch whiskey categories. Though the liquor is a blend, its spate of... [More]
Limited-Edition American Whiskeys - The Michter's Celebration Sour Mash Whiskey is Celebratory
SCORE 4.1
This Year and Average 551 Clicks Pub: Nov 22, 16
Limited-Edition American Whiskeys
The Michter's Celebration Sour Mash Whiskey is Celebratory
The last libation blended by master distiller Willie Pratt prior to his impending retirement, the Michter’s Celebration Sour Mash Whiskey is an extremely limited-edition product. Sourced from... [More]
Unique Small-Batch Whiskeys - Strathearn Distillery's 'Uisge Beatha' is Matured in Small Casks
SCORE 2.7
This Year and Mild 66 Clicks Pub: Jan 17, 17
Unique Small-Batch Whiskeys
Strathearn Distillery's 'Uisge Beatha' is Matured in Small Casks
Strathearn Distillery is one of the newest players on the Scottish whiskey scene—and considering the history of Scottish whiskey (often known as Scotch,) the brand’s splash is all the... [More]
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