The Michter's Celebration Sour Mash Whiskey is Celebratory
Michael Hemsworth — November 22, 2016 — Lifestyle
The last libation blended by master distiller Willie Pratt prior to his impending retirement, the Michter's Celebration Sour Mash Whiskey is an extremely limited-edition product. Sourced from a mere six barrels with a total yield of just 258 bottles, the whiskey features aged ranges from a single decade all the way up to 33-years.
The whiskey is 116.8-proof and is packaged to be celebratory like all the Celebration whiskeys are from the United States-based brand. With the demand for high-end specialty alcohol increasing, the Michter's Celebration Sour Mash Whiskey comes as the first Celebration release from the brand to satisfy connoisseurs in three years. Each of the limited-edition bottles will run a purchaser $5,000 with reserves expected to sell out fast.
The whiskey is 116.8-proof and is packaged to be celebratory like all the Celebration whiskeys are from the United States-based brand. With the demand for high-end specialty alcohol increasing, the Michter's Celebration Sour Mash Whiskey comes as the first Celebration release from the brand to satisfy connoisseurs in three years. Each of the limited-edition bottles will run a purchaser $5,000 with reserves expected to sell out fast.
Trend Themes
1. Limited-edition Alcohol - Opportunity for distilleries to create high-end, exclusive products to cater to connoisseurs and collectors.
2. High-end Specialty Alcohol - Growing demand for premium, unique alcoholic beverages presents an opportunity for producers to create innovative and sought-after spirits.
3. Celebratory Packaging - Packaging designs that evoke a sense of celebration and exclusivity can captivate consumers and elevate the perceived value of the product.
Industry Implications
1. Distilleries - Distilleries can tap into the market for limited-edition alcohol by creating unique and rare blends that appeal to discerning consumers.
2. Alcoholic Beverage Producers - Producers specializing in high-end specialty alcohol can capitalize on the growing demand for premium, distinctive spirits.
3. Packaging Design - Design firms can offer their expertise in creating celebratory packaging designs that enhance the overall brand experience and allure of exclusive products.
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