These House of Suntory Whiskies Celebrate 100 Years
Michael Hemsworth — May 30, 2023 — Lifestyle
References: house.suntory & hiconsumption
These House of Suntory whiskies have been debuted as a series of expressions for discerning spirit fans alike to add to their bar as a way to commemorate a special occasion. The spirits include the Yamasaki Single Malt Whiskey that has been aged in mizunara oak barrels for 18 years to impart a rich flavor profile that includes notes of dark cherry and peach on the nose before notes of spice, orangette and Japanese incense on the palate. The Hakushu Single Malt Whiskey is also being offered as a peated malt variety that features sage, pineapple and green apple on the nose with acacia, grapefruit, peat smoke and honey on the palate.
The celebratory House of Suntory whiskies are positioned as luxury options only for discerning sippers due to their high price point starting at $1,200.
Image Credit: House of Suntory
The celebratory House of Suntory whiskies are positioned as luxury options only for discerning sippers due to their high price point starting at $1,200.
Image Credit: House of Suntory
Trend Themes
1. Luxury Commemorative Spirits - Capitalizing on the desire amongst consumers for premium, highly sought-after, limited-release and special edition spirits as gifts or premium purchases for special occasions or collections.
2. Mizunara Oak Aged Whiskey - Unlocking the untapped potential of biomimicry and traditional craft methods by using Mizunara Japanese oak to influence the flavor profile of luxury whiskies beyond traditional wood types.
3. Peated Malt Varieties - Expanding the range of flavor experiences for luxury whiskey consumers through niche peated malt offerings with unique tasting notes and profiles.
Industry Implications
1. Luxury Alcoholic Beverages - These premium and limited edition luxury spirits present an opportunity for the luxury alcoholic beverage industry to create value for consumers through rarity, exclusivity, and high price points.
2. Woodworking - The use of traditional woodworking methods to craft custom Japanese oak barrels for aging whiskey presents an opportunity within the woodworking industry to provide bespoke services for high-end alcohol manufacturers.
3. Flavor and Fragrance Industry - The demand for unique flavor and aroma profiles is driving innovation in the flavor and fragrance industry as companies seek to create novel ingredients that can be used to enhance the taste and aroma of luxury spirits.
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