Category
Art & Design
Oven Aesthetics
Trend cluster
Category
One-Size Fits
None
Campaigns incorporate an omnicultural view that extends beyond diversity.
4.9
Trend score
Trend
What is the One-Size Fits None trend?
One-Size Fits None: As products and services expand to reflect the rich cultural makeup of the population, advertising efforts can be observed leading with non-centered perspectives that fall in line with a view to omniculturalism, effectively celebrating difference as the only norm. Moving away from marketing plans best described as "siloed" and specialty ad shops, this progression demonstrates the need for brands to engage consumers around values less tied to traditional markers of identity such as race, geographic location and gender.
Trend themes
Themes within the One-Size Fits None trend
Three behaviours holding the trend together01
Omnicultural Marketing
Brands are leading with non-centered perspectives that fall in line with a view to omniculturalism, effectively celebrating difference as the only norm.
02
Identity Inclusivity
Companies are making an effort to showcase diversity and inclusivity through their products and campaigns.
03
Body Positive Advertising
Advertising campaigns are promoting body positivity and inclusivity, striving to change societal attitudes towards certain body types and skin shades.
Industry implications
What the One-Size Fits None trend means for industry
Where the trend changes the playbookFor
Marketing
In order to connect with contemporary audiences, companies should employ marketing campaigns that celebrate diversity in the products, culture, and consumers they represent.
For
Fashion and Beauty
Fashion and beauty brands can promote body positivity and inclusivity through their products and advertising campaigns, highlighting a wider range of body types and skin shades
For
Fitness and Health
Brands in the fitness and health industry can follow Blink Fitness's lead by promoting body positivity and inclusivity, encouraging everyone to increase their activity levels without feeling the pressure of impossible ideals.
Workshop question
How can you change your marketing strategy to reach the majority of consumers, without targeting one specific group?
Trend signals
Trend signals for One-Size Fits None
Trend score 4.9 out of 10, from popularity 73%, activity 65%, freshness 8%.
Popularity73%
Activity65%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the One-Size Fits None trend
7 featured examples from Mar 8, 2016 to Feb 22, 2017CategoryMarketing
Naturally Imperfect Swimsuit Ads
This Lane Bryant Ad Shows Plus-Size Model Denise Bidot Unedited
The fashion industry is being disrupted by companies embracing the body positive movement and promoting diverse and authentic representation in their marketing campaigns.
CategoryLifestyle
Happiness-Focused Fitness Ads
Blink Fitness Highlights Its Many Different Members in These Fun Ads
Gyms can shift towards a more inclusive and community-driven approach to attract a wider range of consumers and promote healthy lifestyles.
CategoryFashion
Body-Positive Denim Ads
'OITNB' Actress Adrienne C. Moore Stars in the Latest 'Torrid' Jeans Ad
Opportunity for fashion brands to tap into the growing demand for inclusive and body-positive clothing.
CategoryPop Culture
Body Positive Magazine Covers
'The Body Brigade' Issue of Ebony Magazine Touches on Body Image
Opportunity to design and market fashionable clothing that caters to a wide range of body sizes and shapes.
CategoryTech
Identity Inclusive Games
The Sims 4 Update Diversified the Game's Gender Options
The gaming industry has the opportunity to embrace inclusive design and provide more diverse options for players.
CategoryFashion
Diverse Foundation Campaigns
This L'Oreal True Match Commercial Celebrates Different Skin Shades
The cosmetics industry has the potential to revolutionize their marketing strategies and product development by promoting diversity and inclusivity.
CategoryMarketing
Body Positive Apparel Campaigns
JCPenney is Inclusive to Plus-Size in Its New Marketing Endeavors
Disruptive innovation opportunities lie in creating inclusive and size-diverse fashion lines that cater to the needs of plus-size consumers.
