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One-Size Fits None

Campaigns incorporate an omnicultural view that extends beyond diversity

Implications - As products and services expand to reflect the rich cultural makeup of the population, advertising efforts can be observed leading with non-centered perspectives that fall in line with a view to omniculturalism, effectively celebrating difference as the only norm. Moving away from marketing plans best described as "siloed" and specialty ad shops, this progression demonstrates the need for brands to engage consumers around values less tied to traditional markers of identity such as race, geographic location and gender.
Workshop Question - How can you change your marketing strategy to reach the majority of consumers, without targeting one specific group?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 52 Examples:
241,713 Total Clicks
Date Range:
Mar 16 — Feb 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Naturally Imperfect Swimsuit Ads
Naturally Imperfect Swimsuit Ads
This Lane Bryant Ad Shows Plus-Size Model Denise Bidot Unedited
Denise Bidot is the star of a new Lane Bryant ad series that was created to promote its Cacique ‘Escape’ swimwear line. The retail company has put forth a number of body positive ads... MORE
Happiness-Focused Fitness Ads
Happiness-Focused Fitness Ads
Blink Fitness Highlights Its Many Different Members in These Fun Ads
Blink Fitness knows that leading a healthy lifestyle isn’t all about achieving a sculpted model look, which it exposes in its new ‘Every Body Happy’ campaign. Focusing on its own... MORE
Body Positive Magazine Covers
Body Positive Magazine Covers
'The Body Brigade' Issue of Ebony Magazine Touches on Body Image
‘The Body Brigade’ issue of ‘Ebony Magazine’ is making headlines for including four influential plus-size women of color on its cover. While the magazine has never shied away... MORE
Body-Positive Denim Ads
Body-Positive Denim Ads
'OITNB' Actress Adrienne C. Moore Stars in the Latest 'Torrid' Jeans Ad
Fashion brand ‘Torrid’ has a new campaign that features 11 women in its plus-size denim. The company wants to prove that all women are beautiful, no matter their size or shape. Models,... MORE
Identity Inclusive Games
Identity Inclusive Games
The Sims 4 Update Diversified the Game's Gender Options
Electronic Arts Inc. is working to make the popular life-simulating game more inclusive with The Sims 4 update. The game, around now for 16 years, has previously included only two gender options,... MORE
play_circle_filled Diverse Foundation Campaigns
Diverse Foundation Campaigns
This L'Oreal True Match Commercial Celebrates Different Skin Shades
L’Oreal True Match is a makeup foundation that comes in a total of 33 variations to ensure that everyone is able to get the most out of it. This is what makes the mainstream makeup brand&#... MORE
play_circle_filled Body Positive Apparel Campaigns
Body Positive Apparel Campaigns
JCPenney is Inclusive to Plus-Size in Its New Marketing Endeavors
JCPenny is proving that plus-size women don’t have anything to be ashamed of with a new body-loving advertising campaign called ‘Here I Am.’ A video produced by the company... MORE

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Shelby Walsh in Marketing Magazine
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