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Campaigns incorporate an omnicultural view that extends beyond diversity

Implications - As products and services expand to reflect the rich cultural makeup of the population, advertising efforts can be observed leading with non-centered perspectives that fall in line with a view to omniculturalism, effectively celebrating difference as the only norm. Moving away from marketing plans best described as "siloed" and specialty ad shops, this progression demonstrates the need for brands to engage consumers around values less tied to traditional markers of identity such as race, geographic location and gender.
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
195,671 Total Clicks
Mar 16 - Feb 17
This Year and Warm
Art & DesignMarketing
Featured Examples
Naturally Imperfect Swimsuit Ads - This Lane Bryant Ad Shows Plus-Size Model Denise Bidot Unedited
SCORE 9
This Year and V. Hot 13,604 Clicks Pub: Feb 21, 17
Naturally Imperfect Swimsuit Ads
This Lane Bryant Ad Shows Plus-Size Model Denise Bidot Unedited
Denise Bidot is the star of a new Lane Bryant ad series that was created to promote its Cacique ‘Escape’ swimwear line. The retail company has put forth a number of body positive ads... [More]
Happiness-Focused Fitness Ads - Blink Fitness Highlights Its Many Different Members in These Fun Ads
SCORE 7.7
This Year and Hot 1,760 Clicks Pub: Jan 4, 17
Happiness-Focused Fitness Ads
Blink Fitness Highlights Its Many Different Members in These Fun Ads
Blink Fitness knows that leading a healthy lifestyle isn’t all about achieving a sculpted model look, which it exposes in its new ‘Every Body Happy’ campaign. Focusing on its own... [More]
Body Positive Magazine Covers - 'The Body Brigade' Issue of Ebony Magazine Touches on Body Image
SCORE 5.6
Warm 2,832 Clicks Pub: Mar 8, 16
Body Positive Magazine Covers
'The Body Brigade' Issue of Ebony Magazine Touches on Body Image
‘The Body Brigade’ issue of ‘Ebony Magazine’ is making headlines for including four influential plus-size women of color on its cover. While the magazine has never shied away... [More]
Body-Positive Denim Ads - 'OITNB' Actress Adrienne C. Moore Stars in the Latest 'Torrid' Jeans Ad
SCORE 6.2
Warm 1,898 Clicks Pub: Jul 22, 16
Body-Positive Denim Ads
'OITNB' Actress Adrienne C. Moore Stars in the Latest 'Torrid' Jeans Ad
Fashion brand ‘Torrid’ has a new campaign that features 11 women in its plus-size denim. The company wants to prove that all women are beautiful, no matter their size or shape. Models,... [More]
Identity Inclusive Games - The Sims 4 Update Diversified the Game's Gender Options
SCORE 5.8
Warm 477 Clicks Pub: Jun 13, 16
Identity Inclusive Games
The Sims 4 Update Diversified the Game's Gender Options
Electronic Arts Inc. is working to make the popular life-simulating game more inclusive with The Sims 4 update. The game, around now for 16 years, has previously included only two gender options,... [More]
Diverse Foundation Campaigns - This L'Oreal True Match Commercial Celebrates Different Skin Shades
SCORE 4.7
This Year and Average 210 Clicks Pub: Jan 13, 17
Diverse Foundation Campaigns
This L'Oreal True Match Commercial Celebrates Different Skin Shades
L’Oreal True Match is a makeup foundation that comes in a total of 33 variations to ensure that everyone is able to get the most out of it. This is what makes the mainstream makeup brand&#... [More]
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