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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,425 more

High-Brow Confection

Boutique shops offer art-infused edibles

Implications - Battling the idea that sweet indulgences are meant for children, boutique confectioners are infusing these treats with elegance. This combines physical, taste-based indulgence with visual indulgence, providing extra value for older consumers -- Millennials in particular -- for whom indulgence is defined by a connection to status, experience, and value. This multi-leveled approach to the concept of treating oneself grants the penny-pinching Millennial an extra level of permission to indulge.
Workshop Question - In what ways could you combine different features or elements of your products and services to elevate the experience?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 36 Examples:
225,956 Total Clicks
Date Range:
Jan 16 — Jan 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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