Category
Lifestyle
Assisted Choices
Trend cluster
Category
Anti-Chore
Household cleaning skews toward instant germ prevention for long-term results.
4.6
Trend score
Trend
What is the Anti-Chore trend?
Anti-Chore: Products in the household cleaning space are notoriously reactive, however the rise of the wellness wave has ushered in a more proactive, preventative mindset among consumers. These automated germ prevention-based products point to a consumer desire for thoroughness and long-term solutions that is also applied to health and wellness at large.
Trend themes
Themes within the Anti-Chore trend
Three behaviours holding the trend together01
Proactive Cleaning Products
Consumer desire for thoroughness and long-term solutions has shifted from a reactive to a proactive approach in household cleaning products.
02
UV Sanitizing Technology
Innovative designs that feature UV light are being increasingly used in products such as bed tables, air purifiers and toilet brushes to disinfect the surfaces and objects they come in contact with.
03
Compact Sanitation Appliances
Consumers are seeking compact sanitation devices that are multi-functional, can be used on various surfaces and can fit into small spaces, as evidenced by products such as steam clothing cabinets and air purifiers.
Industry implications
What the Anti-Chore trend means for industry
Where the trend changes the playbookFor
Home Cleaning Products
Brands in the home cleaning space can explore innovation in proactive products designed to provide thoroughness, efficiency and long-term solutions.
For
Health and Wellness
UV sanitizing technology is a solution that can be applied to a range of devices, from sanitation supplies in households to medical equipment in hospitals.
For
Compact Appliances
Brands designing all types of appliances can reflect the demand for compact devices that provide multi-functional benefits and can fit in smaller spaces.
Workshop question
In what ways can your brand appeal to the growing desire for automated health and wellness routines?
Trend signals
Trend signals for Anti-Chore
Trend score 4.6 out of 10, from popularity 64%, activity 67%, freshness 8%.
Popularity64%
Activity67%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Anti-Chore trend
6 featured examples from Mar 9, 2016 to Sep 26, 2018CategoryTech
Self-Sanitizing Toilet Brushes
The 'LUMI' Brush Uses UV Light to Kill Harmful Germs and Bacteria
Innovations in bathroom accessories that prioritize hygiene and cleanliness.
CategoryLifestyle
Sheet-Sterilizing Bed Tables
The Bed Care Table Sanitizes and Vacuums Bed Surfaces
Opportunity for disruptive innovation in the home supplies industry by developing innovative bed care and sanitization products.
CategoryTech
Portable Air-Sanitizing Appliances
The 'OQLAR' Air Purifier Fits on Your Desk or in the Car
There is room for electronics manufacturers to invest in creating air-purifying technologies as a core addition to their product lines for health-conscious consumers.
CategoryArt & Design
Clothing Closet Steamers
The Electrolux Steam Clothing Cabinet Cleans and Sanitizes Clothing
Opportunity for appliances manufacturers to create innovative products for compact living spaces.
CategoryLifestyle
Household Sanitizing Vacuums
The CleanWave Sanitizing Portable Vacuum Can Be Used on Fabric Items
Opportunity for the home cleaning supplies industry to innovate with sanitizing products that cater to consumer demands for germ-free households.
CategoryTech
Germ-Killing Window Appliances
The Sienna Visio Window Steam Cleaner Sanitizes and Shines
The home cleaning products industry can develop and market chemical-free cleaning solutions to meet the demand for safer and more environmentally friendly options.
