Household cleaning skews toward instant germ prevention for long-term results
Implications - Products in the household cleaning space are notoriously reactive, however the rise of the wellness wave has ushered in a more proactive, preventative mindset among consumers. These automated germ prevention-based products point to a consumer desire for thoroughness and long-term solutions that is also applied to health and wellness at large.
Workshop Question - In what ways can your brand appeal to the growing desire for automated health and wellness routines?
Trend Themes
1. Proactive Cleaning Products - Consumer desire for thoroughness and long-term solutions has shifted from a reactive to a proactive approach in household cleaning products.
2. UV Sanitizing Technology - Innovative designs that feature UV light are being increasingly used in products such as bed tables, air purifiers and toilet brushes to disinfect the surfaces and objects they come in contact with.
3. Compact Sanitation Appliances - Consumers are seeking compact sanitation devices that are multi-functional, can be used on various surfaces and can fit into small spaces, as evidenced by products such as steam clothing cabinets and air purifiers.
Industry Implications
1. Home Cleaning Products - Brands in the home cleaning space can explore innovation in proactive products designed to provide thoroughness, efficiency and long-term solutions.
2. Health and Wellness - UV sanitizing technology is a solution that can be applied to a range of devices, from sanitation supplies in households to medical equipment in hospitals.
3. Compact Appliances - Brands designing all types of appliances can reflect the demand for compact devices that provide multi-functional benefits and can fit in smaller spaces.
