Corso Zundert, a flower festival and parade that happens at the end of summer in the Netherlands every year, debuted a series of shockingly beautiful floats for attendees to appreciate.
While the past flower festival had sculptures that were themed around Vincent Van Gogh, this year's was marked by enormous animals and beasts taken straight from myth. This includes an incredibly detailed gold lion that's covered in different shades of yellow flowers and a horned dragon that's made from lilac and white-toned blossoms.
Other artworks included in this year's Corso Zundert show a fox family, a bee hive, a vicious-looking orange dragon that's tied down and a whimsical structure that has castle-like points. Each uses flowers as its main component, working to celebrate the end of the summer season and bring a sense of joy and amazement to those in attendance.
Why This Trend Is Growing
- Flower Sculptures
- Opportunity to create stunning and innovative flower sculptures for festivals and events.
- Mythical Beast Creations
- Potential to design mythical creatures using flowers as a medium, appealing to fantasy enthusiasts and event attendees.
- Nature-inspired Art Installations
- Disruptive innovation opportunity to create large-scale art installations inspired by nature using flowers as the main material.
Industries Being Reshaped
- Event Planning
- Potential for event planners to incorporate flower sculptures and installations to create visually captivating experiences for attendees.
- Floriculture
- Opportunity for floriculture businesses to explore new markets by offering flower sculptures and innovative floral arrangements for festivals and events.
- Art and Design
- Disruptive innovation potential in the art and design industry to push the boundaries of creativity by utilizing flowers as a primary medium for large-scale installations.
