Category
Lifestyle
Assisted Choices
Trend cluster
Category
Vino
Confectionery
Wine-flavored desserts entice sophisticated flavor seekers.
3.2
Trend score
Trend
What is the Vino Confectionery trend?
Vino Confectionery: Playing on the connoisseur culture among the pro Millennial sub-segment, wine-flavored treats are increasingly permeating the adult snacking market. A sophisticated twist to indulgent treats, the growing preference for wine infused flavor profiles denotes the strength in desire for playful taste combinations that continues to follow the Millennial foodie into adulthood.
Trend themes
Themes within the Vino Confectionery trend
Three behaviours holding the trend together01
Sophisticated Taste Combinations
The growing preference for wine infused flavor profiles denotes the strength in desire for playful taste combinations that continues to follow the Millennial foodie into adulthood.
02
Adult Snacking Market
Wine-flavored treats are increasingly permeating the adult snacking market, playing on the connoisseur culture among the pro Millennial sub-segment.
03
Alcohol-Inspired Desserts
Alcohol-inspired desserts are becoming increasingly prevalent in the market, appealing to adult consumers who want to indulge in sweet treats with sophisticated flavors.
Industry implications
What the Vino Confectionery trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Companies in the food and beverage industry can incorporate wine or alcohol-infused flavors into their sweet treats to appeal to adult consumers looking for sophisticated taste combinations.
For
Confectionery
Confectionery companies can create alcohol-inspired candies that appeal to adult consumers looking to indulge in playful and sophisticated flavors.
For
Hospitality
The hospitality industry can expand their dessert menus to include alcohol-inspired treats that appeal to adult consumers looking for unique and elevated dining experiences.
Workshop question
Consider flavor reversal, what is one way you can combine or redirect the human sense to appeal to Millennials?
Trend signals
Trend signals for Vino Confectionery
Trend score 3.2 out of 10, from popularity 49%, activity 39%, freshness 8%.
Popularity49%
Activity39%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Vino Confectionery trend
7 featured examples from Mar 15, 2016 to May 27, 2017CategoryLifestyle
Cheesy Wine Candies
Puccho's 'Ajiyui' Series of Japanese Candies Includes a Wine and Cheese Flavor
Confectionery companies have an opportunity to create innovative and unexpected candy flavors to cater to adventurous consumers.
CategoryLifestyle
Rosé Wine Gummies
Sugarfina's Rosé All Day Rosé-Infused Gummy Bears are an Elegant Summer Treat
Opportunity for confectionery brands to move into the luxury market with high-end alcohol-infused treats.
CategoryLifestyle
Sparkling Wine Gummies
Sugar Sin Makes Regular and Fizzy Wine Candy Sweets
Innovation potential in the confectionery industry for creating unique and flavorful wine-infused candy products.
CategoryLifestyle
Chardonnay Cotton Candy
Chocolate Storybook Offers Alcohol-Inspired Cotton Candy Flavors
The alcoholic beverages industry could capitalize on the trend of alcohol-infused candy and expand their product offerings.
CategoryLifestyle
Boozy Chocolate Marshmallows
The Homemade Marshmallows are Red Wine-Flavored and Dipped in Ganache
The food and beverage industry has the opportunity to innovate by creating new confectionery products with alcoholic elements or gourmet ingredients.
CategoryLifestyle
Cabernet Cocoa Recipes
This Recipe for Red Wine Hot Chocolate Will Warm You This Winter Season
Restaurants, cafes, and food businesses can explore the opportunity to create new recipes for wine-infused desserts or alcohol-infused hot beverages.
CategoryLifestyle
Prosecco Frosting Flavors
Lakeland Sells a Non-Alcoholic Fizzy Wine-Flavored Frosting for Desserts
Non-alcoholic flavor frosting and vegan/vegetarian friendly treats can be incorporated into baking and cooking products, driving innovation in the food industry.
