Category
Lifestyle
Assisted Choices
Trend cluster
Category
Mainstream
Frankenfruit
Genetically modified hybrid produce appeals to the average consumer.
3.6
Trend score
Trend
What is the Mainstream Frankenfruit trend?
Mainstream Frankenfruit: Food scientists have been genetically hybridizing fruits and vegetables for some time now, though the goals skewed toward expanded resources in developing countries and general scientific breakthroughs. The rise of foodie culture online is embracing hybridized fruit for its novelty. This creates a need for more creative combinations, and signifies strength in the novelty food and flavor movement.
Trend themes
Themes within the Mainstream Frankenfruit trend
Three behaviours holding the trend together01
Genetically Modified Hybrid Produce
The trend supports continued breakthroughs in creating unusual produce that can be marketed to foodies as a novelty.
02
Crowd-Sourcing New Food Products
Companies are taking advantage of public engagement to name their latest product development, generating better engagement as a result.
03
Genetically Modified Organisms Regulation
Regulatory decisions about the safety and efficacy of GMOs will become more important as new hybrids become available.
Industry implications
What the Mainstream Frankenfruit trend means for industry
Where the trend changes the playbookFor
Agriculture
The push towards GM produce illustrates a need for continued innovation which can be monetized through the agriculture sector.
For
Genetic Research
GM produce requires continued research advancement to make hybridization easier, cheaper, and safer.
For
Food Science
The new wave of hybrid produce is putting pressure on food scientists to develop more innovative and unique flavour combinations.
Workshop question
How would you deliver a technologically advanced product in an approachable way?
Trend signals
Trend signals for Mainstream Frankenfruit
Trend score 3.6 out of 10, from popularity 53%, activity 49%, freshness 8%.
Popularity53%
Activity49%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Mainstream Frankenfruit trend
4 featured examples from Jan 14, 2016 to May 22, 2017CategoryLifestyle
Hybrid Melon Vegetables
The Cucamelons Offer a Miniature Melon With the Flesh of a Cucumber
The agricultural industry can explore the cultivation and commercialization of hybrid produce, such as the Cucamelon, to meet the demand for unique and flavorful fruits and vegeta…
CategoryLifestyle
Sensory Romance Desserts
This Japanese Strawberry Tart is Made With White Strawberries
Pastry shops can use white strawberries and romantic flavor combinations to differentiate their products from competitors and create an emotional connection with customers.
CategoryWorld
Tart Japanese Berries
The 'Chi-Ba+Berry' is a New Strawberry Developed in Chiba, Japan
Innovation in strawberry farming and development of new strains can increase demand, boost revenue and generate tourism.
CategoryEco
Pink-Colored Pineapples
These Pineapples Get Their Rosy Hue From Genetic Modification
The agricultural industry can explore genetic modification techniques to produce fruits with improved characteristics.
