Genetically modified hybrid produce appeals to the average consumer
Implications - Food scientists have been genetically hybridizing fruits and vegetables for some time now, though the goals skewed toward expanded resources in developing countries and general scientific breakthroughs. The rise of foodie culture online is embracing hybridized fruit for its novelty. This creates a need for more creative combinations, and signifies strength in the novelty food and flavor movement.
Workshop Question - How would you deliver a technologically advanced product in an approachable way?
Trend Themes
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Genetically Modified Hybrid Produce — The trend supports continued breakthroughs in creating unusual produce that can be marketed to foodies as a novelty.
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Crowd-sourcing New Food Products — Companies are taking advantage of public engagement to name their latest product development, generating better engagement as a result.
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Genetically Modified Organisms Regulation — Regulatory decisions about the safety and efficacy of GMOs will become more important as new hybrids become available.
Industry Implications
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Agriculture — The push towards GM produce illustrates a need for continued innovation which can be monetized through the agriculture sector.
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Genetic Research — GM produce requires continued research advancement to make hybridization easier, cheaper, and safer.
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Food Science — The new wave of hybrid produce is putting pressure on food scientists to develop more innovative and unique flavour combinations.
