Knowing that the avocado is a fruit that is near and dear to the hearts of many health-conscious consumers, Marks & Spencer began selling "baby avocados" that are about half the size of regular avocados. These two-ounce avocados have come to be known as "babycados" for their small size.
While these small avocados are nothing more than Hass avocados grown in Spain that were rejected for being too small, there are plenty of consumers who have taken quite an interest in them. These small-scale avocados provide the perfect amount of food for enhancing a small dip or dish, without giving consumers the need to worry about using the rest of the fruit before it goes bad.
While these baby avocados were first only being sold in the UK, they are now also being spotted at farmer's markets in Santa Monica.
What Makes This Trend Stand Out
- Small-scale Avocados
- Disruptive innovation opportunity: There is a growing demand for smaller-sized avocados that provide a more convenient and less wasteful option for consumers.
- Health-conscious Consumers
- Disruptive innovation opportunity: Businesses can tap into the market of health-conscious consumers by offering specialized products or services that cater to their needs.
- International Avocado Market
- Disruptive innovation opportunity: Expanding the avocado market to include smaller avocados allows for new export opportunities and tapping into different consumer preferences.
Sectors Adopting This
- Food and Grocery Retail
- Disruptive innovation opportunity: Retailers can capitalize on the demand for small avocados by offering them as a unique product in their stores, attracting health-conscious customers.
- Food and Beverage Packaging
- Disruptive innovation opportunity: Packaging companies can explore innovative packaging solutions specifically designed for smaller avocados, ensuring their freshness and convenience.
- Agriculture and Farming
- Disruptive innovation opportunity: Farmers can expand their avocado cultivation to include smaller-sized varieties, catering to the needs of consumers who prefer portion-controlled options.
