Category
Lifestyle
Assisted Choices
Trend cluster
Category
Blatant
Label
Brands showcase ingredient lists to enhance trust and empower consumers.
3.9
Trend score
Trend
What is the Blatant Label trend?
Blatant Label: Knowing that ingredients are one of the first places consumers look when deciding whether an item suits their lifestyle, dietary restrictions and family eating habits, brands are starting to showcase their ingredients in a very literal way. Listing out the ingredients and formulation of products demonstrates a shift towards genuine engagement as brands lift the veil and empower shoppers who want to make informed choices.
Trend themes
Themes within the Blatant Label trend
Three behaviours holding the trend together01
Ingredient Transparency
Brands are embracing transparency by showcasing their ingredient lists in packaging design, empowering consumers who want to make informed choices.
02
Clean-Label Products
Brands are offering clean-label products, which appeal to health-conscious consumers seeking to maintain a healthy lifestyle without having to decipher complicated packaging and branding.
03
Simplicity in Design
Brands are taking a minimal and design-conscious approach in their product designs to offer clear and concise information that speaks to health-conscious consumers.
Industry implications
What the Blatant Label trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Food and beverage industries can explore opportunities in ingredient transparency and clean-label products to offer better options for health-conscious consumers.
For
Retail
Retail industries can take advantage of the trend towards simplicity in design to offer packaging options that are easy to understand for consumers.
For
Health and Wellness
Health and wellness industries can align with these trends by offering education and resources to consumers seeking information on clean-label products and ingredient transparency.
Workshop question
In terms of branding, how can you redesign your brand's materialistic appearance to be completely honest and straightforward? Consider your logo, packaging, web design, etc.
Trend signals
Trend signals for Blatant Label
Trend score 3.9 out of 10, from popularity 52%, activity 57%, freshness 8%.
Popularity52%
Activity57%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Blatant Label trend
7 featured examples from Nov 24, 2015 to Sep 13, 2018CategoryLifestyle
Vegetable Snack Bars
'That's it.' Veggie Bars Contain Only Five Simple Ingredients
The snack food industry can incorporate more healthy, minimally-processed options using plant-based ingredients, like That's it.
CategoryLifestyle
Clean-Label Frozen Pizzas
SKINNYPIZZA is Now Packaging Its Approach to Healthy Italian Dining
Brands in the frozen food industry can focus on creating healthier, clean-label options to compete with traditional frozen food options.
CategoryLifestyle
Recipe-Listing Juice Packaging
Green Press is a Cold-Pressed Juice Bar in Melbourne
Cold-pressed juice bars can embrace informative packaging to showcase the freshness and quality of their products.
CategoryLifestyle
Recipe-Focused Protein Packaging
The Natural Snack RXBars Put the Ingredients at the Forefront
Opportunity for health food companies to create recipe-focused packaging that appeals to health-conscious consumers.
CategoryLifestyle
Playful Energy Bar Labels
These Labels are Both Sophisticated and Playful
Opportunities for energy bar brands to differentiate themselves in the market through innovative packaging.
CategoryLifestyle
Straight-Forward Dried Fruit Branding
The Gymarket Organic Products are Simple and Healthy
The Gymarket organic products demonstrate a disruptive innovation opportunity in the food and beverage industry by showcasing the demand for healthier, transparent, and visually a…
CategoryLifestyle
Single-Serve Nut Butter Pouches
RXBar is Launching Its First-Ever Range of Nut Butter Snacks
The trend towards health-conscious snacking is growing and the market for healthy snack options continues to expand.
