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Blatant Label

Brands showcase ingredient lists to enhance trust and empower consumers

Implications - Knowing that ingredients are one of the first places consumers look when deciding whether an item suits their lifestyle, dietary restrictions and family eating habits, brands are starting to showcase their ingredients in a very literal way. Listing out the ingredients and formulation of products demonstrates a shift towards genuine engagement as brands lift the veil and empower shoppers who want to make informed choices.

SCORE 5.6

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Activity

Freshness

Megatrends

Patterns

6 Featured, 54 Examples: 189,437 Total Clicks

Date Range: Nov 15 - Mar 18

Trending: This Year and Average

Consumer Insight Topics: Marketing Lifestyle Food Health Drinking Branding

Featured Examples

Vegetable Snack Bars - 'That's it.' Veggie Bars Contain Only Five Simple Ingredients

SCORE 7.7

Hot 7,353 Clicks Pub: Feb 10, 17

Vegetable Snack Bars

'That's it.' Veggie Bars Contain Only Five Simple Ingredients

‘That’s it.’ came onto the market as a producer of two-ingredient fruit bars and is now following the success of these products with a set of vegetable snack bars that follow the... [More]

Recipe-Listing Juice Packaging - Green Press is a Cold-Pressed Juice Bar in Melbourne

SCORE 4.8

Average 8,204 Clicks Pub: Feb 28, 16

Recipe-Listing Juice Packaging

Green Press is a Cold-Pressed Juice Bar in Melbourne

Green Press is a Melbourne cold-pressed juice bar boasting vibrant, informative packaging for its range of healthy beverages. Boasting a clean sans serif font spelling out the brand’s name in... [More]

Recipe-Focused Protein Packaging - The Natural Snack RXBars Put the Ingredients at the Forefront

SCORE 4.2

Average 828 Clicks Pub: Nov 24, 15

Recipe-Focused Protein Packaging

The Natural Snack RXBars Put the Ingredients at the Forefront

The RX Coconut Chocolate bars are a natural snack alternative for those interested in maintaining a healthy diet. The packaging reflects the branding ideals with a recipe-focused design that lists... [More]

Playful Energy Bar Labels - These Labels are Both Sophisticated and Playful

SCORE 3

Mild 3,099 Clicks Pub: Aug 29, 16

Playful Energy Bar Labels

These Labels are Both Sophisticated and Playful

These energy bar labels were designed to appeal to adults and children alike with simple but playful imagery and colors. The ‘Day’ energy bars contain healthy ingredients and the brand... [More]

Straight-Forward Dried Fruit Branding - The Gymarket Organic Products are Simple and Healthy

SCORE 3.1

Mild 510 Clicks Pub: Nov 27, 16

Straight-Forward Dried Fruit Branding

The Gymarket Organic Products are Simple and Healthy

Created and designed by Radmir Völk, the Gymarket organic products are intended to be a straight-forward and design-conscious method for consumers to identify healthy foods. Including dried fruit... [More]

Single-Serve Nut Butter Pouches - RXBar is Launching Its First-Ever Range of Nut Butter Snacks

SCORE 3.6

This Year and Mild 174 Clicks Pub: Mar 9, 18

Single-Serve Nut Butter Pouches

RXBar is Launching Its First-Ever Range of Nut Butter Snacks

Many health-conscious consumers take care to avoid purchasing nut butter products that are made with unnecessary oils and sugars—and those who seek out options that are as simple as possible will... [More]