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Blatant Label

Brands showcase ingredient lists to enhance trust and empower consumers

Implications - Knowing that ingredients are one of the first places consumers look when deciding whether an item suits their lifestyle, dietary restrictions and family eating habits, brands are starting to showcase their ingredients in a very literal way. Listing out the ingredients and formulation of products demonstrates a shift towards genuine engagement as brands lift the veil and empower shoppers who want to make informed choices.
Workshop Question - In terms of branding, how can you redesign your brand's materialistic appearance to be completely honest and straightforward? Consider your logo, packaging, web design, etc.
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 63 Examples:
228,096 Total Clicks
Date Range:
Nov 15 — Sep 18
Trending:
Warm

Featured Examples

Vegetable Snack Bars
Vegetable Snack Bars
'That's it.' Veggie Bars Contain Only Five Simple Ingredients
‘That’s it.’ came onto the market as a producer of two-ingredient fruit bars and is now following the success of these products with a set of vegetable snack bars that follow the... MORE
Recipe-Listing Juice Packaging
Recipe-Listing Juice Packaging
Green Press is a Cold-Pressed Juice Bar in Melbourne
Green Press is a Melbourne cold-pressed juice bar boasting vibrant, informative packaging for its range of healthy beverages. Boasting a clean sans serif font spelling out the brand’s name in... MORE
Clean-Label Frozen Pizzas
Clean-Label Frozen Pizzas
SKINNYPIZZA is Now Packaging Its Approach to Healthy Italian Dining
SKINNYPIZZA offers a healthier take on traditional Italian food through a fast-casual dining experience and now, it is launching frozen pizza products to be sold in supermarkets. The SKINNYPIZZAs... MORE
Recipe-Focused Protein Packaging
Recipe-Focused Protein Packaging
The Natural Snack RXBars Put the Ingredients at the Forefront
The RX Coconut Chocolate bars are a natural snack alternative for those interested in maintaining a healthy diet. The packaging reflects the branding ideals with a recipe-focused design that lists... MORE
Playful Energy Bar Labels
Playful Energy Bar Labels
These Labels are Both Sophisticated and Playful
These energy bar labels were designed to appeal to adults and children alike with simple but playful imagery and colors. The ‘Day’ energy bars contain healthy ingredients and the brand... MORE
Straight-Forward Dried Fruit Branding
Straight-Forward Dried Fruit Branding
The Gymarket Organic Products are Simple and Healthy
Created and designed by Radmir Völk, the Gymarket organic products are intended to be a straight-forward and design-conscious method for consumers to identify healthy foods. Including dried fruit... MORE
Single-Serve Nut Butter Pouches
Single-Serve Nut Butter Pouches
RXBar is Launching Its First-Ever Range of Nut Butter Snacks
Many health-conscious consumers take care to avoid purchasing nut butter products that are made with unnecessary oils and sugars—and those who seek out options that are as simple as possible will... MORE

Related Trend Reports & Custom Market Research

Related Examples

Nutrient-Rich Frozen Pizzas
Nutrient-Rich Frozen Pizzas
The New Smart Flour Ancient Grain Pizzas are Naturally Gluten-Free
Celeb-Approved Frozen Pizzas
Celeb-Approved Frozen Pizzas
O, That’s Good! Premium Frozen Pizzas were Created by Oprah and Kraft
High-Protein Frozen Pizzas
High-Protein Frozen Pizzas
Quest Nutrition's Thin Crust Frozen Pizzas are Low in Net Carbs
Cola BBQ Frozen Pizzas
Cola BBQ Frozen Pizzas
The Chicago Town Sticky Sweet Cola BBQ Pizza is Available in the UK
Plant-Based Protein Pizzas
Plant-Based Protein Pizzas
Sweet Earth Foods' Plant-Based Pizza Line is Packed with Nourishment
Craft Beer-Infused Pizzas
Craft Beer-Infused Pizzas
OvenWorks Pizza and Lakefront Brewery Created a Beer-Infused Pizza Crust
Rustic Tofu Pizzas
Rustic Tofu Pizzas
The Sonoma Woodfired 'Tofumami' Pizza Spotlights a Plant-Based Protein
Uncured Pepperoni Pizzas
Uncured Pepperoni Pizzas
Caulipower's New All-Natural Uncured Pepperoni Pizza is Preservative-Free
Plant Protein Pizzas
Plant Protein Pizzas
Sweet Earth Foods' Veggie Lovers Pizza Has a Corn, Carrot & Chia Crust
Sandwich-Inspired Chocolate Bars
Sandwich-Inspired Chocolate Bars
The Organic OCHO PB&J Bar Features a Jam and Nut Butter Filling
Limited-Edition Candy Bar Drinks
Limited-Edition Candy Bar Drinks
The 7-Eleven Reese's Peanut Butter Hot Chocolate is Decadent
Low-Sugar Protein Snacks
Low-Sugar Protein Snacks
The ONE Basix Bars are Free of Artificial Preservatives and Flavors
Cookie-Infused Coffee Beverages
Cookie-Infused Coffee Beverages
These Dunkin’ Donuts Girl Scout Cookie Drinks are Indulgent
Pea Protein Puff Snacks
Pea Protein Puff Snacks
Suzie 2's '2 Peas & a Bean' Snacks are Protein-Rich Snack Puffs
Peanut Butter Puffs
Peanut Butter Puffs
Puffworks' Snack Puffs Take Inspiration from an Israeli Treat Called Bamba
Freshness-Focused Nut Bars
Freshness-Focused Nut Bars
NuttZo is Now Launching a Line of 'Bold Bitez' Refrigerated Snacks
Simply Spiced Snack Bars
Simply Spiced Snack Bars
This RXBAR Recreates Pumpkin Spice Flavors with Minimal Ingredients
Nutritional Child Protein Bars
Nutritional Child Protein Bars
The Apple Cinnamon Raisin RXBAR Kids are Formulated for Little Ones
Meat-Based Snack Bars
Meat-Based Snack Bars
Country Archer's Frontier Bars Offer a Boost of Protein on the Go
Portable Protein-Rich Cakes
Portable Protein-Rich Cakes
Optimum Nutrition's Cake Bites Come in Red Velvet and Birthday Flavors
Muscle Health-Building Snacks
Muscle Health-Building Snacks
This Brand Offers Healthy Snacks For Fitness-Focused Consumers
Energizing Coffee Bars
Energizing Coffee Bars
'Java Me Up' Brands Its Solid Coffee Snack as "Coffee That Never Spills"
Standalone Meat Snacks
Standalone Meat Snacks
The Great American Comfort Classics Line Comes in a "Heat and Eat" Format
Creamy Nut Butter Cups
Creamy Nut Butter Cups
Nature Valley's 'Granola Cups' Combine Whole Grain Oats with Nut Butter
Salad-Based Nutrition Bars
Salad-Based Nutrition Bars
'Saladshotsbars' Make It Easy to Enjoy a Salad Snack on the Go
Keto Diet Snack Bars
Keto Diet Snack Bars
Keto Bars are High in Fat and Protein but Low in Carbs
Indulgent Chocolate Grain Bars
Indulgent Chocolate Grain Bars
The Wise Bites Oat & Quinoa Fudge Bars are Tasty and Nutritious
Seasonal Hot Cereal Mixes
Seasonal Hot Cereal Mixes
Mixit.ca is Offering a New Line of Customizable Cereals for the Holidays
Botanical Dried Fruit Branding
Botanical Dried Fruit Branding
This Collection of Fruits is Offered in Monochrome Packaging
Small-Batch Dried Foods
Small-Batch Dried Foods
These Dried Fruit and Nuts Were Made Through Sustainable Farming
All-Fruit Beverage Powders
All-Fruit Beverage Powders
PHROOTI Makes Powdered Fruit Beverages with Rich Flavors
Spherical Fruit Snack Branding
Spherical Fruit Snack Branding
These Dried Fruit Snacks Are a Healthy Take on Traditional Chips
Zero-Waste Grocery Stores
Zero-Waste Grocery Stores
This Grocery Store is the First of Its Kind in Montreal
Textured Fruit Chocolates
Textured Fruit Chocolates
The Newest Kit Kat Chocolates are Topped with Fruits and Nuts
Energizing Snack Bars
Energizing Snack Bars
The CLIF MOJO Bars are Comprised With Organic Sweet and Salty Ingredients
Nutty Breakfast Cereals
Nutty Breakfast Cereals
This Wholesome Cereal is Infused with Nuts and Dried Fruits
Miniature Energy Bars
Miniature Energy Bars
CLIF Minis Offer the Nutrition of a Full-Sized CLIF Bar in a Smaller Format
Raw Vegan Energy Bars
Raw Vegan Energy Bars
Shanti Bars are Energy-Boosting Snacks Made from Raw Ingredients
All-Natural Energy Bars
All-Natural Energy Bars
KIND's Healthy Energy Bars are Made with Just Fruits, Veggies and Chia
Pocket-Sized Protein Snacks
Pocket-Sized Protein Snacks
Oscar Mayer's P3 Portable Protein Packs are a Healthy Energy Source
Nut Butter-Filled Bars
Nut Butter-Filled Bars
This Company is Now Making Energy Bars Filled with Nut Butter
Personalized Energy Bars
Personalized Energy Bars
This Company Lets Customers Order Custom Energy Bars
Vibrantly Branded Juice Detoxes
Vibrantly Branded Juice Detoxes
DETOX3 is a Detoxifying Juice Brand Based in Barcelona
Cricket-Based Energy Bars
Cricket-Based Energy Bars
These Handmade Protein Bars are Made from Cricket Flour
Energetic Incense Branding
Energetic Incense Branding
The New Packaging for Chakra Incense Radiates Positive Energy
Conditioning Hair Cocktails
Conditioning Hair Cocktails
Shealicious Hair Restoration Line Features Containers for DIY Mixing
Handy Beer-Carrying Cartons
Handy Beer-Carrying Cartons
This Beer Carrier is Equipped with a Pull-Out Handle
Sleek Tubular Survival Kits
Sleek Tubular Survival Kits
The Mimin+Aid Emergency Pack Features a Fashionable Cylinder Design
Resealable Wine Bottles
Resealable Wine Bottles
This Georg Jensen Wine Bottle Features a Swank Design and Topper
Festive Sparkling Wine Packaging
Festive Sparkling Wine Packaging
The Chandon Sparkling Wine Features Well Wishes for the Holidays
Super-Sized Popcorn Packaging
Super-Sized Popcorn Packaging
This Delicious Treat is Now Available in a Sharing Bag
Colorful Card Game Packages
Colorful Card Game Packages
The 'Rackare' Wordplay Game Uses a Family-Friendly Packaging Design
Edible Cannabis Product Packaging
Edible Cannabis Product Packaging
Snoop Dogg and Pentagram are Creating Colorful Food Designs
Hot Chocolate Energy Bars
Hot Chocolate Energy Bars
This Energy-Boosting Snack Bar is Now Available in a Festive Flavor
Functional Bottle Labels
Functional Bottle Labels
This Easy-to-Carry Bottle Label Concept Features a Built-In Handle
Cyclist-Specific Coffees
Cyclist-Specific Coffees
This Artisanal Coffee Blend is Specially Designed for Cyclists
Die-Cut Juice Labels
Die-Cut Juice Labels
The Jamu Kitchen's Turmeric Juice Boasts Inner & Outer Beauty Benefits
Raw Juice Labratory Branding
Raw Juice Labratory Branding
ELXR is a Toronto Cold-Pressed Juice Bar with Clever Packaging
Miniature Cold-Pressed Juices
Miniature Cold-Pressed Juices
These Short Bottles are Filled with Fresh Fruit & Veggie Juice
Whimsical Juice Packaging
Whimsical Juice Packaging
This Cold-Pressed Juice Branding is Lighthearted and Artisanal
Detoxifying Juice Branding
Detoxifying Juice Branding
Verve Juices Has a New Look for Its Line of Healthy Cleansing Drinks
Vegetable Juice Jars
Vegetable Juice Jars
TO BAZAKI's Juice Packaging Design Uses Jars Instead of Bottles
Farm Fresh Juice Packaging
Farm Fresh Juice Packaging
This Organic Juice Packaging Tells of the Family Who Grows the Crops