This simple and elegant cold-pressed juice branding is a whimsical and down-to-earth portrayal of the health conscious product range. The juice is packaged in plastic bottles defined by sketched drawings of the main ingredient and is given a personal, farmer's market-style touch in that a freshness label featuring the brand's laid back font is placed over the lid.
Designed by Miami-based creative studio El Autobus, the colorful range of juices stands out thanks to its quirky sketches of the ingredients that are so high in nutrients, such as ginger, kale, passionfruit, aloe, beets and many more.
This cutesy, artisanal cold-pressed juice branding is a great example of health conscious brands differentiating themselves from their competitors through a dynamic visual identity, something that is even more challenging within an over-saturated luxury juice market.
Whimsical Juice Packaging
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