Leading drink design specialist Denomination called upon Danish design house George Jensen to produce a brand of sparkling wine outfitted with a resealable wine topper and elegant packaging.
Both Denomination and George Jensen share an aesthetic that pertains to refinement and minimalism. With both brands appreciating the same look, the final product resulted in a sparkling wine bottle, which expresses functionality and beauty. The bottle itself is made of dark glass and is branded with the words "Georg Jensen Hallmark Curee" in a white font, while the resealable closure is a sleek silver piece also branded with the Jensen name.
Denomination set out to market the first resealable closure that is a permanent feature of the wine bottle, while also capturing Georg Jensen's timeless aesthetic and hallmark qualities.
Why This Trend Is Growing
- Resealable Wine Bottles
- Denomination created the first resealable closure that is a permanent feature of a wine bottle, illustrating the opportunity for functional innovation in wine packaging.
- Functional Packaging Design
- Denomination and George Jensen's joint project highlights an opportunity to combine functionality and beauty in packaging design.
- Minimalist Aesthetic
- Denomination and George Jensen's shared minimalist aesthetic can inspire further opportunities for collaboration in the design industry.
Industries Being Reshaped
- Wine and Spirits
- The creation of a unique, resealable wine bottle showcases an opportunity for innovation in the wine and spirits industry through functional packaging design.
- Design
- Denomination and George Jensen's partnership highlights the potential for collaboration and innovation within the design industry through a shared aesthetic.
- Luxury Goods
- The elegant, minimalist design of the wine bottle with the Georg Jensen brand name exemplifies the potential for innovative packaging design within the luxury goods industry.
