Leading drink design specialist Denomination called upon Danish design house George Jensen to produce a brand of sparkling wine outfitted with a resealable wine topper and elegant packaging.
Both Denomination and George Jensen share an aesthetic that pertains to refinement and minimalism. With both brands appreciating the same look, the final product resulted in a sparkling wine bottle, which expresses functionality and beauty. The bottle itself is made of dark glass and is branded with the words "Georg Jensen Hallmark Curee" in a white font, while the resealable closure is a sleek silver piece also branded with the Jensen name.
Denomination set out to market the first resealable closure that is a permanent feature of the wine bottle, while also capturing Georg Jensen's timeless aesthetic and hallmark qualities.