In an effort to cater to the growing number of consumers searching for nutrient-dense snack foods made from more natural ingredients, entrepreneurs Lauren Feingold and Ashanty Williams began selling their raw vegan Shanti Bars.
The Shanti Bar collection consists of organic, gluten-free energy bars made from raw superfoods such as goji berries, chia seeds, hemp and spirulina. What makes the bars unique is that they target a wide range of consumers and not just health-conscious shoppers. To make their products more accessible, Feingold and Williams named their products after the main health benefit each product delivers instead of its ingredients. For instance, there are Shanti Bars named Fat Burner, Anti-Inflammatory and Vitality.
Currently available in Whole Food’s Markets in South Florida, the new energy bar range makes health-conscious snacking less intimidating to consumers.