In an effort to cater to the growing number of consumers searching for nutrient-dense snack foods made from more natural ingredients, entrepreneurs Lauren Feingold and Ashanty Williams began selling their raw vegan Shanti Bars.
The Shanti Bar collection consists of organic, gluten-free energy bars made from raw superfoods such as goji berries, chia seeds, hemp and spirulina. What makes the bars unique is that they target a wide range of consumers and not just health-conscious shoppers. To make their products more accessible, Feingold and Williams named their products after the main health benefit each product delivers instead of its ingredients. For instance, there are Shanti Bars named Fat Burner, Anti-Inflammatory and Vitality.
Currently available in Whole Food’s Markets in South Florida, the new energy bar range makes health-conscious snacking less intimidating to consumers.
What's Driving This Trend
- Nutrient-dense Snack Foods
- Disruptive innovation opportunity: Explore new ways to create nutrient-dense snack foods using natural ingredients, catering to the growing demand for healthier snacking options.
- Raw Superfoods
- Disruptive innovation opportunity: Develop innovative products that incorporate raw superfoods like goji berries, chia seeds, hemp, and spirulina, to provide health benefits in convenient snack formats.
- Naming Products After Health Benefits
- Disruptive innovation opportunity: Stand out in the market by naming products after the main health benefits each product delivers, making it easier for consumers to identify and choose healthy snack options.
Who This Affects Most
- Health Food Industry
- Disruptive innovation opportunity: Incorporate raw, organic, and gluten-free ingredients into a range of energy bars and snacks to cater to the growing demand for healthier food options.
- Snack Food Industry
- Disruptive innovation opportunity: Create new snack products that feature nutrient-dense ingredients like goji berries, chia seeds, hemp, and spirulina, offering healthier alternatives to traditional snack foods.
- Retail Industry
- Disruptive innovation opportunity: Stock and promote energy bars and other nutrient-dense snack foods in stores to meet the increasing consumer demand for healthier on-the-go options.
