Famed rapper and business mogul Snoop Dogg has release a line of edible cannabis products dubbed Leafs by Snoop and the brand has partnered up with design firm Pentagram to create boldly colored and interactive packaging. The designs are sleek, tropical and inviting sharing instructions on how to use the products as well as colorful patterns in gold, blue, pink and purple colorways.
Leafs by Snoop is making a splash in the realm of commercial cannabis with pre-made edible products such as raw cannabis, chocolates, gummies and desserts flavored with sweet-tasting aromas and THC. The branding put forth by Pentagram offers a tropical, minimalist and hip wrapping that focuses on making the consumption of the product simple and straight-forward with easy to follow instructions, descriptions and eye-catching design.
Key Themes Behind This Trend
- Edible Cannabis Product Packaging Designs
- The rise of colorful, interactive packaging designs for edible cannabis products presents opportunities for graphic design, packaging design, and branding agencies to offer their services to cannabis companies.
- Sweet-tasting Cannabis Treats
- The trend towards developing edible cannabis products that taste sweet presents opportunities for food and beverage companies to incorporate cannabis into their products.
- Sleek, Minimalist Cannabis Branding
- The trend towards minimalist cannabis branding, as demonstrated by Leafs by Snoop, presents opportunities for branding and marketing agencies to provide their services to cannabis companies.
Where This Applies
- Cannabis Industry
- The cannabis industry can benefit from hiring graphic design, packaging design, and branding agencies to develop visually appealing and easy-to-use packaging for their edible products.
- Food and Beverage Industry
- The food and beverage industry can explore incorporating cannabis into their products to appeal to the growing market for sweet-tasting cannabis treats.
- Marketing Industry
- The marketing industry can provide services to cannabis companies looking to develop strong, minimalist branding to stand out in a crowded marketplace.
