'Les Brasseurs' recently teamed up with 'PaperWorks' to design a beer carrier carton with a pull-out handle. For many craft brewers, packaging beer in boxes is ideal because it makes it easier to keep the merchandise neatly stacked. However, boxes can be difficult for consumers to carry.
To make it easier for consumers to carry several beers at one, Les Brasseurs enlisted the help to PaperWorks. The PaperWorks designers came up with a two-piece carrier, which features an auto-bottom base and a pull-out handle. The handle allows consumers to carry six beers at once, making the box extremely portable. When not in use, the handle slides back into the carton so that the boxes can be stacked on top of one another.
The innovative box provides an easy way for craft brewers to package canned beer.
Key Themes Behind This Trend
- Beer-carrying Cartons
- Beer carriers with innovative features provide craft brewers efficient and convenient packaging options.
- Auto-bottom Bases
- Auto-bottom base beer carriers offer a more efficient and sturdy way for consumers to carry multiple beverages.
- Pull-out Handles
- Cartons with pull-out handles provide consumers with an easier and more comfortable way to carry boxed beverages.
Where This Applies
- Packaging Industry
- Innovative packaging solutions can provide beverage manufacturers and retailers with a competitive edge in the market.
- Craft Beer Industry
- Craft breweries can benefit from unique packaging designs to appeal to consumers and stand out in the overcrowded beer market.
- Retail Industry
- Retailers can benefit from innovative and easy-to-use packaging options to increase sales and improve customer satisfaction.
