'CLIF Bar' is set to expand its existing line of products with a new range of energy bars filled with nut butter. While there are a wide variety of energy bars on the market, the majority are made with finely blended ingredients that make it difficult for consumers to distinguish between ingredients. Now CLIF Bar is expanding the category with a specially designed product for endurance athletes and adventure-seekers.
The new CLIF Bar range consists of nutrient-dense, organic energy bars filled with nut butter. The base of the bar will be similar to existing CLIF Bar products, however the middle will contain a creamy, nut-butter filled core for a healthy source of fat. The bars are specifically designed for endurance athletes and those who required sustained energy over long distances.
With four different nut butter varieties to choose from, the new energy bars demonstrate the future of the functional foods category.
Key Themes Behind This Trend
- Energy Bar Innovations
- Expanding the energy bar market with new products that feature unique and differentiated ingredients like nut butter.
- Functional Foods Evolution
- Advancing the functional foods category by creating nutrient-dense and organic energy bars with specialized benefits for endurance athletes.
- Nut Butter Diversity
- Catering to consumer preferences by offering a wide range of nut butter options in energy bars.
Where This Applies
- Sports Nutrition
- Opportunity for disruptive innovation in the sports nutrition industry by introducing energy bars with nut butter filling, catering specifically to endurance athletes.
- Food Manufacturing
- Disruptive innovation potential in the food manufacturing sector for companies that can create new energy bars with unique ingredients like nut butter.
- Health and Wellness
- Innovation opportunity in the health and wellness industry to offer nutrient-dense, organic energy bars filled with nut butter for consumers seeking sustained energy.
