Category
World
Layered Getaways
Trend cluster
Category
Glacial
Stay
Extreme polar vacations appeal to values of the Millennial traveler.
2.4
Trend score
Trend
What is the Glacial Stay trend?
Glacial Stay: Brought on by both fears of impending climate change and the age of competitive travel via social sharing, high-intensity polar travel excursions to both the Arctic and Antarctica are emerging in a variety of forms. This progression speaks to the expectation of self-betterment through one-of-a-kind travel experiences that simultaneously offer adrenaline-driven activities that still emphasize a connection to nature.
Trend themes
Themes within the Glacial Stay trend
Three behaviours holding the trend together01
Extreme Polar Travel
As a result of fears of climate change and the competitive nature of social sharing, high-intensity polar travel excursions have emerged, offering visitors adrenaline-driven activities that still emphasize a connection to nature.
02
Luxury Arctic Lodging
Companies such as Luxury Action are offering high-end, custom experiences for travelers who want to stay in some of Finland's finest hotels and remote options like ice and glass igloos.
03
Nordic and Arctic Safaris
Experience remote Nordic luxury camps in the Finnish territory and safari lodges 500 miles from the Arctic Circle that offers different sorts of adventures like kayaking in the Northwest Passage, rafting and hikes to photograph Arctic animals.
Industry implications
What the Glacial Stay trend means for industry
Where the trend changes the playbookFor
Tourism Industry
Companies in the tourism industry should consider offering more extreme or unique excursions to meet demand from travelers looking for exceptional experiences.
For
Luxury Travel Industry
Luxury travel companies should consider offering more luxurious accommodation options and personalized experiences in remote locations to cater to the demand from wealthy tourists for unique and personalized experiences.
For
Adventure Travel Industry
Companies in the adventure travel industry should focus on providing exceptional and challenging expeditionary excursions to attract travelers looking for unique and adventurous experiences.
Workshop question
What are you offering your consumer that no one else is?
Trend signals
Trend signals for Glacial Stay
Trend score 2.4 out of 10, from popularity 29%, activity 35%, freshness 8%.
Popularity29%
Activity35%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Glacial Stay trend
5 featured examples from Jan 23, 2017CategoryWorld
Antarctic Adventure Camps
'White Desert' Offers an Authentic Look at Antarctica's Interior
Create specialized tour packages and accommodations that cater to adventurous travelers seeking authentic experiences in extreme environments.
CategoryLuxury
Remote Nordic Luxury Camps
Luxury Action Offers High-End Custom Experiences in Lapland and Finland
The hospitality industry can capitalize on the increasing demand for remote, luxury stays in unique locations like the northern regions of Finland.
CategoryWorld
Northerly Safari Lodges
Arctic Watch Offers Adventures 500 Miles North of the Arctic Circle
The hospitality industry can explore opportunities to create luxury eco-resorts in remote Arctic locations, providing unique experiences for adventurous travelers.
CategoryLife-Stages
Arctic Cruise Adventures
Crystal Serenity Offers a Luxurious Mode of Travel to Cold Climates
The luxury travel industry can capitalize on the trend of Arctic cruises and create high-end experiences that cater to travelers seeking adventure and exclusivity in cold climates.
CategoryWorld
Polar Bear-Watching Cruises
Adventure Canada's Baffin Island Trip Goes Through Stunning Glaciers
The travel industry can leverage technology and innovative offerings to engage a wider range of travelers and offer increasingly personalized and sustainable experiences.
