Norwegian Cruise Lines recently announced that its newest ship will be equipped with a multilevel racetrack. Luxury cruise ships often feature amenities such as pools, theaters and shops, however this ship will be the first with a full-sized racetrack onboard.
The new ship is called the 'Norwegian Joy' and it will be large enough to accommodate 3,900 guests at a time. In addition to its VR theater, park and shopping district, the ship will also feature a multilevel racetrack. This two-level track will allow guests to race around the top deck of the luxury liner while competing against others for the fastest time.
While the idea of a racetrack at sea may sound a bit over-the-top, the extravagant attraction demonstrates the growing demand for new and innovative cruise ship attractions.
What Makes This Trend Stand Out
- Multilevel Amenity Design
- Cruise ship and luxury hotel designers may find disruption opportunities in creating imaginative amenities such as racetracks, zip lines, and rock climbing walls.
- Interactive Entertainment Experience
- Cruise ship and theme park planners can offer immersive entertainment experiences by incorporating virtual reality (VR) theaters and shooting simulators.
- Luxury Adventure Tourism
- The growing demand for cruise liners featuring sporty activities such as races and rock climbing signals an exciting opportunity for tourism entrepreneurs to create a variety of upscale adventure excursions.
Sectors Adopting This
- Hospitality
- Cruise and hotel companies may analyze customer feedback on luxury amenities to design and develop new, novel features that exceed guests' expectations.
- Entertainment
- Entertainment and media companies may develop new interactive activities such as virtual reality (VR) games and multisensory experiences that appeal to a wide range of consumers.
- Travel and Tourism
- Tourism entrepreneurs may capitalize on the growth of adventure travel by developing a range of products such as rock-climbing tours, kayaking trips, and offshore racing schools.
