The Bolsover Cruise Club is now offering a unique luxury cruise travel experience that will appeal to those who love a good mystery.
Rather than informing voyagers of destinations right away, the 'Secret Sailaway' from the Bolsover Cruise Club challenges people to crack a series of riddles in order to figure out where they'll be going. For instance, destinations are hinted at with rhyming clues such as one beginning with: "In a regional capital were one might go Dutch, the island port is always up to much."
While the Bolsover Cruise Club does reveal departure and return dates, all other information, such as destinations, stop-over locations and connecting flights are not shared. In total, the Secret Sailaway includes a total of six destinations in 16 nights, as well as five stop-overs in high-end hotels.
Key Themes Behind This Trend
- Mystery Travel
- The concept of 'Secret Sailaway' where destinations are kept a secret by using clues could be used by other travel companies as a way to provide a unique experience for its customers.
- Gamification
- By using riddles and clues to reveal destinations, the Bolsover Cruise Club has incorporated gamification into the travel experience, which could be applied to other industries to increase customer engagement.
- Exclusive Travel
- The idea of high-end hotels and exclusive destinations can be used by luxury travel companies as a way to attract customers looking for an elevated vacation experience.
Where This Applies
- Travel
- Travel companies can use the 'Secret Sailaway' concept to provide customers with an exclusive and unique vacation experience, differentiating their offering in a crowded marketplace.
- Hospitality
- Hotels can offer exclusive, high-end accommodations as part of a travel package, catering to upscale customers looking for a luxury experience.
- Entertainment
- The use of gamification in entertainment could help companies to increase customer engagement and loyalty by making the experience more interactive and enjoyable.
