When the question of ethics comes into play, Facebook is typically remembered for its cutthroat, unapologetic tactics, yet the company's new Lapland Data Center is poised to not only clean up their image, but cut maintenance costs.
Erected on the precipice of the Arctic Cirlce, in the northern Swedish town of Luleå, there is an unlikely-looking building and it's venting phenomenal levels of heat. The indoor furnace is actually Facebook's new Lapland Data Center, a low carbon, eco-friendly server farm. Although the actual installation will cost in the region of £100 million, Facebook will be reaping the benefits of avoiding cooling costs by eschewing air-conditioners and embracing the sub-zero arctic winds. Moreover, the servers' carbon footprint is shrunk even more by the sustainable energy collected from a nearby hydroelectric dam! So breathe easy and know well that all the 'liking' in the world won't harm the environment too much.