Eco Retail Freezer Initiatives

Unilever is Warming Up Ice Cream Freezer Cabinets in a New Trial

Unilever has announced a new trial that involves raising the temperature of ice cream freezer cabinets in several retail environments in a bid to reduce energy use and curb greenhouse gas emissions.

The initiative will be trialed in Germany and Indonesia where the freezers will be set to -12-degrees Celsius instead of the industry standard -18-degrees Celsius. This will keep frozen novelties at the right level of coldness, while helping to reduce energy usage by a significant percentage.

President of Ice Cream at Unilever Matt Close spoke on the new initiative saying, "We’re actively seeking to collaborate with partners from across the ice-cream and frozen food sectors to drive industry-wide change, so the collective positive impact is far greater.”

Eco-friendly Freezer Cabinets
Opportunity for freezer manufacturers to develop energy-efficient and eco-friendly freezer cabinets that meet the demand for sustainable retail options.
Temperature Optimization
Opportunity for other industries to explore the optimization of temperature settings to reduce energy consumption and greenhouse gas emissions.
Collaboration for Change
Opportunity for industry-wide collaboration to drive sustainability initiatives and create a positive impact on the environment.

Who This Affects Most

Retail
Retailers can adopt eco-friendly freezer cabinets and optimize temperature settings to reduce energy consumption and greenhouse gas emissions while providing sustainable options to customers.
Manufacturing
Manufacturers can capitalize on the opportunity to develop energy-efficient and eco-friendly freezer cabinets that meet the demand for sustainable retail options.
Food
Food industries can explore the optimization of temperature settings to reduce energy consumption and greenhouse gas emissions while ensuring product safety and quality.
SCORE
2.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 34%
Activity 25%
Freshness 12%