Winter is in full swing for many of us, and with the frigid frost comes beautiful ice creations. Ice is an amazingly strong and beautiful medium with which to create beautiful art, and though time bound by the warmth of the sun, they remain beautiful reminders of nature's inherent beauty.
Many cities including Toronto and Montreal host their very own festivals where it isn't uncommon to see large-scale ice sculptures of varying kinds and complexities and sculptors take it upon themselves to treat onlookers with some of the most inventive pieces of art they'll see.
Sculptures like the large ice transformers or a full pick up truck made of ice twist the mind;s understanding of how to appreciate ice as more than just that thing you salt.
SCORE
3.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 60%
Activity 36%
Freshness 8%
