Last year, I posted a story about one of Japan's largest annual winter events, the Sapporo Snow Festival. The Snow Festival began in 1950, when local high school students built six snow statues. Now, 60 years later, about 2 million people visit Sapporo to check out the hundreds (277 this year) of snow and ice sculptures. Where do you learn how to sculpt snow?
Implications - Grassroots events such as this Sapporo Snow Festival show that consumers are looking for a sense of community that they can integrate into their daily interactions. Industries looking to attract new customers can similarly do so by finding unique and innovative ways to reach out to the community.