Profi Rom Food, a well-known grocery store chain in Romania, has wowed people with its latest store made of ice.
To attract customers to choosing one grocery store over others, companies must look for innovative ways to keep people interested, and an entire 150 square meter supermarket made out of 80 tonnes of ice blocks will definitely spark people's curiosity. For high traffic, the icy market is located in George Enescu Square. It's the first grocery store ever to be made out of ice, which is enough to entice people to take a visit.
For aesthetic appeal, the store is covered in ice displays with wine bottles, cans and packaged goods stuck inside them.