Dolls are adapted to reflect more realistic body types
Implications - As media and advertising shifts to better reflect a more body-positive sentiment, this is extending to the offerings of toy brands as well, even for products like fashion dolls that aren't historically focused on realism. Parents, especially millennial parents, are careful about the message toys send to their children, leading to a demand for offerings that more closely reflect a variety of shapes and sizes.
Workshop Question - How are the priorities of your consumer evolving and how does your brand messaging align with those changing concerns?
Trend Themes
1. Body-positive Toy Movement - Parents' increasing concern over the messages toys send to children has sparked a demand for offerings that more closely reflect a variety of body types.
2. Inclusive Toy Advertising - More brands are making attempts to use more diverse models and promote the value of self-love.
3. Diverse Doll Collections - The fashion doll industry is creating new collections that feature a diverse array of body types and skin tones that better represent more people.
Industry Implications
1. Toy Manufacturing - Toy manufacturers have an opportunity to create new products that reflect changing attitudes towards body positivity.
2. Advertising - Advertising professionals can help brands incorporate messages of body positivity and inclusivity into their campaigns.
3. Retail - Retailers that carry fashion dolls and toys can capitalize on the demand and sales of body-positive toys and diverse collections.
4 Featured, 34 Examples:
208,635 Total Clicks
Date Range:
Mar 16 — Feb 17
Trending:
Warm
Consumer Insight Topics:
