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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,375 more

Body-Positive Playtime

Dolls are adapted to reflect more realistic body types

Implications - As media and advertising shifts to better reflect a more body-positive sentiment, this is extending to the offerings of toy brands as well, even for products like fashion dolls that aren't historically focused on realism. Parents, especially millennial parents, are careful about the message toys send to their children, leading to a demand for offerings that more closely reflect a variety of shapes and sizes.
Workshop Question - How are the priorities of your consumer evolving and how does your brand messaging align with those changing concerns?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 34 Examples:
160,068 Total Clicks
Date Range:
Mar 16 — Feb 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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