The wildflower is incorporated into food and drink
Implications - As consumers are enticed by the organic, fragrant nature of wildflowers that balance fruity and herbal notes, an emergence of elderflower and elderberry-enhanced food and beverage can be observed in particular. This shift highlights the interest in all-natural flavor solutions, as well as suggesting a progression of collective palates toward an expectation of complicated, multifaceted flavors.
Workshop Question - How does your brand determine the difference between a lasting trend and a fad?
Trend Themes
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Fruit and Botanical Infusions — As consumers crave both health and indulgence, botanical and fruit infusions are on the rise.
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Exotic and Unique Ingredients — As consumer taste preferences continue to evolve to favor unexpected infusions and more exotic pairings, we'll likely continue to observe beverages that push the boundaries for what's possible.
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Natural and All-natural Flavor Solutions — The interest in all-natural flavor solutions suggests a progression of collective palates toward an expectation of complicated, multifaceted flavors.
Industry Implications
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Food and Beverage — As the number of flavor options continue to increase, the food and beverage industry is seeing an underlying trend of exotic and all-natural ingredients.
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Alcohol — As consumers look for healthier alternatives, the alcohol industry is introducing new flavors and ingredients in traditional beverages.
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Packaging — As consumer preferences for new and interesting flavors and designs are on the rise, manufacturers may consider changes to packaging to accompany product innovation.
