Category
Lifestyle
Assisted Choices
Trend cluster
Category
Elderberry
Enchantment
The wildflower is incorporated into food and drink.
3.5
Trend score
Trend
What is the Elderberry Enchantment trend?
Elderberry Enchantment: As consumers are enticed by the organic, fragrant nature of wildflowers that balance fruity and herbal notes, an emergence of elderflower and elderberry-enhanced food and beverage can be observed in particular. This shift highlights the interest in all-natural flavor solutions, as well as suggesting a progression of collective palates toward an expectation of complicated, multifaceted flavors.
Trend themes
Themes within the Elderberry Enchantment trend
Three behaviours holding the trend together01
Fruit and botanical infusions
As consumers crave both health and indulgence, botanical and fruit infusions are on the rise.
02
Exotic and unique ingredients
As consumer taste preferences continue to evolve to favor unexpected infusions and more exotic pairings, we'll likely continue to observe beverages that push the boundaries for what's possible.
03
Natural and all-natural flavor solutions
The interest in all-natural flavor solutions suggests a progression of collective palates toward an expectation of complicated, multifaceted flavors.
Industry implications
What the Elderberry Enchantment trend means for industry
Where the trend changes the playbookFor
Food and Beverage
As the number of flavor options continue to increase, the food and beverage industry is seeing an underlying trend of exotic and all-natural ingredients.
For
Alcohol
As consumers look for healthier alternatives, the alcohol industry is introducing new flavors and ingredients in traditional beverages.
For
Packaging
As consumer preferences for new and interesting flavors and designs are on the rise, manufacturers may consider changes to packaging to accompany product innovation.
Workshop question
How does your brand determine the difference between a lasting trend and a fad?
Trend signals
Trend signals for Elderberry Enchantment
Trend score 3.5 out of 10, from popularity 51%, activity 46%, freshness 8%.
Popularity51%
Activity46%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Elderberry Enchantment trend
8 featured examples from Jan 26, 2016 to Mar 17, 2017CategoryLifestyle
Eccentric Cocktail Flavors
'Tails Cocktails' Boast a Sophisticated Brand Identity
Packaging industry can cater to the demand for sophisticated and minimalist bottle designs.
CategoryLifestyle
Frozen Wildflower Desserts
Häagen-Dazs' Floral-Inspired Treats Boast Bold Containers to Match
The food and beverage industry can explore incorporating wildflowers and botanical ingredients to enhance their product offerings and appeal to health-conscious consumers.
CategoryLifestyle
Upscale Botanical Tonic Waters
The Azure Tonic Water Natural Drink Mixers are Deliciously Infused
The beverage industry can introduce new lines of natural, botanically brewed drink mixers that cater to mixologists and bartenders, looking to create unique and artisanal cocktail…
CategoryLifestyle
Flavoured Kefir Drinks
The New Yorvale Drinks Combine Live Yeast Cultures with Sweet Ingredients
Innovation opportunities in developing and marketing fermented food and beverage products with health benefits.
CategoryLifestyle
Sparkling Elderflower Drinks
Whole Earth's Elderflower Drink is Enriched with Fruit Ingredients
The beverage industry has the opportunity to capitalize on the trend of botanical and healthy fruit infusions to create innovative and convenient products for consumers.
CategoryLifestyle
Fruity Sangria Ciders
Portland Cider's Sangria Cider Includes a Blend of Seven Different Fruits
The alcoholic beverage industry has an opportunity to tap into new markets and introduce unique flavor profiles with fruity cider blends.
CategoryLifestyle
Infused Maple Syrups
Runamok Maple's Syrup is Useful for More Than Pancakes
The food and beverage industry can innovate by using infused maple syrups as gourmet ingredients.
CategoryLifestyle
Thorny Elderflower Cocktails
This Seasonal Champagne Drink is Infused with Prickly Gooseberries
Incorporating unique and seasonal ingredients to create new and refreshing cocktails for customers.
