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Elderberry Enchantment

The wildflower is incorporated into food and drink

Implications - As consumers are enticed by the organic, fragrant nature of wildflowers that balance fruity and herbal notes, an emergence of elderflower and elderberry-enhanced food and beverage can be observed in particular. This shift highlights the interest in all-natural flavor solutions, as well as suggesting a progression of collective palates toward an expectation of complicated, multifaceted flavors.
Workshop Question - How does your brand determine the difference between a lasting trend and a fad?
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 72 Examples:
262,581 Total Clicks
Date Range:
Jan 16 — Mar 17
Trending:
Average
Consumer Insight Topics:

Featured Examples

Eccentric Cocktail Flavors
Eccentric Cocktail Flavors
'Tails Cocktails' Boast a Sophisticated Brand Identity
The cocktail flavors offered by this brand come in a range that includes ingredients both classic and unusual. Called ‘Tails Cocktails,’ the brand chose to refresh its identity by... MORE
Frozen Wildflower Desserts
Frozen Wildflower Desserts
Häagen-Dazs' Floral-Inspired Treats Boast Bold Containers to Match
In the spirit of spring, Häagen-Dazs had its newest ice cream packaging designs created by the UK-based agency LOVE and textile designer Kitty McCall, who is known for her distinctive style. The... MORE
Upscale Botanical Tonic Waters
Upscale Botanical Tonic Waters
The Azure Tonic Water Natural Drink Mixers are Deliciously Infused
The rise in popularity of mixology and DIY cocktails has created a new demand for products like the Azure Tonic Water natural drink mixers. Designed by Pep Bernat Vizcaya, the Azure Tonic Waters... MORE
Flavoured Kefir Drinks
Flavoured Kefir Drinks
The New Yorvale Drinks Combine Live Yeast Cultures with Sweet Ingredients
The British ice cream brand Yorvale recently debuted a line of flavored kefir drinks that give consumers a tasty new way to enjoy the fermented milk drink. In recent years, fermented food products... MORE
Sparkling Elderflower Drinks
Sparkling Elderflower Drinks
Whole Earth's Elderflower Drink is Enriched with Fruit Ingredients
This Organic Sparkling Elderflower Drink from Whole Earth offers a more flavorful alternative to regular carbonated water. The organic sparkling beverage’s elderflower essence comes from a... MORE
Fruity Sangria Ciders
Fruity Sangria Ciders
Portland Cider's Sangria Cider Includes a Blend of Seven Different Fruits
One of the newest additions to Portland Cider’s collection of Year Round Ciders is ‘Sangria Cider,’ which boasts a rich fruity flavor from orange, strawberry, pear, passion fruit,... MORE
Infused Maple Syrups
Infused Maple Syrups
Runamok Maple's Syrup is Useful for More Than Pancakes
While maple syrup is first and foremost associated with pancakes and waffles, Runamok Maple’s infused maple syrup products have applications that go well beyond breakfast. Infusions include... MORE
Thorny Elderflower Cocktails
Thorny Elderflower Cocktails
This Seasonal Champagne Drink is Infused with Prickly Gooseberries
To capture the flavors of summer, beverage blogger Heather Christo has put together a seasonal champagne drink that is infused with the herbal taste of elderflower and prickly gooseberry fruit. The... MORE

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Syrupy Sesame Desserts
Syrupy Sesame Desserts
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Chai Cranberry Sangria
Chai Cranberry Sangria
This Seasonal Cocktail Includes Chai Tea Bags and Fresh Cranberries
Pre-Garnished Ice Creams
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Organic Carbonated Drinks
Organic Carbonated Drinks
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Connected Cocktail Cups
Connected Cocktail Cups
The Malibu Rum 'Coco-nect' Cups Order Fresh Drinks When You're Finished
Vegan Pistacchio Liqueurs
Vegan Pistacchio Liqueurs
Bottega's 'Crema Di Pistacchio' is a Creamy Nut-Based Liqueur
Localized Grocery Deliveries
Localized Grocery Deliveries
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DIY Cocktail Bottles
DIY Cocktail Bottles
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Wine-Paired Breadsticks
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Hangover-Free Libations
Hangover-Free Libations
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Medicinal Alcohol Packaging
Medicinal Alcohol Packaging
The Rakijateka Distilling Company Branding Focuses on Heritage
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Safety-First Alcohol Apps
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Spherical Nutritional Biosensors
Spherical Nutritional Biosensors
The 'One X' is a Health Tracker That Monitors Antioxidant Levels
Violet Spud Ice Creams
Violet Spud Ice Creams
Häagen-Dazs Japan Offers Unusual Flavor With a Purple Potato Frozen Dessert
Chilled Matcha Biscuits
Chilled Matcha Biscuits
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Pink Gin Spirits
Pink Gin Spirits
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Premixed Sangria Wines
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Edible Cocktail Sets
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Non-Alcoholic Sangria Teas
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Story-Centric Mixology Apps
Story-Centric Mixology Apps
The Liquor Cabinet App Tells the Story Behind Each Drink
Gilded Cotton Candy Cocktails
Gilded Cotton Candy Cocktails
This Luxurious Cocktail is Made with Gold-Infused Cotton Candy
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Edible Alcoholic Bubbles
The Bubble Lick Edible Bubbles are a Creative New Cocktail Garnish
Fan Photography Projects
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Häagen-Dazs' Instagram Page Features a Project Called 'Lose Yourself'
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The New Watermelon Mojito Smoothie is a Refreshing Summer Sipper
Subscription Cocktail Deliveries
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This Company Delivers Craft Cocktail Recipes and Ingredients
play_circle_filled Seasonal Cocktail Menus
Seasonal Cocktail Menus
Simon Hooper of Diageo Canada Whips Up Some Refreshing Summer Cocktails
Portable Mixology Kits
Portable Mixology Kits
West Elm's At-Home Barware Set Features Cocktail-Crafting Essentials
Tomato Melon Margaritas
Tomato Melon Margaritas
This Tomato and Watermelon Margarita Breaks From Conventional Citrus
Tonic-Infused Sparkling Water
Tonic-Infused Sparkling Water
'Sparkling Bitters' Makes Sparkling Water Flavored with Bitters
Historic Tonic Water
Historic Tonic Water
The 'Aromatic' Fever-Tree Tonic Was Inspired by a 19th Century Navy Recipe
Layered Bean Desserts
Layered Bean Desserts
This Haagen-Dazs Japan Ice Cream is Filled with Adzuki Red Beans
Premium Tonic Water
Premium Tonic Water
The Upscale 1724 Tonic Water is Designed to Complement Luxury Spirits
Strawberry Gin Spirits
Strawberry Gin Spirits
Poetic License's Strawberry Gin is Branded as a 'Picnic Gin'
Picnic Cooler Packages
Picnic Cooler Packages
This Sangria Lolea Box Design Works as a Portable Ice Bucket
Latin Imagery Sangria Packaging
Latin Imagery Sangria Packaging
The Diabla Red Sangria is Emblazoned with Cultural Imagery
Seasonal Seafood Menus
Seasonal Seafood Menus
The Lobster & Shrimp Summerfest Promotion Treats Diners to Seasonal Dishes
Art Deco Alcohol Packaging
Art Deco Alcohol Packaging
The LE TRIBUTE Cocktail Bottle Designs are Contemporary and Classic
Nautical Wine Cans
Nautical Wine Cans
This Canned Wine From Pampelonne is Best Suited for Lounging on the Beach
All-Natural Protein Shakes
All-Natural Protein Shakes
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Gourmet Ice Cream Giveaways
Gourmet Ice Cream Giveaways
This Ice Cream Company is Giving Away Single Scoops on Free Cone Day
Fruity Sangria Snow Cones
Fruity Sangria Snow Cones
This Alcoholic Granita Recipe Features Fruity and Fall Flavors
Malaria-Fighting Pop-Up Bars
Malaria-Fighting Pop-Up Bars
Fever-Tree's Gin and Tonic Pop-Up Marks World Malaria Day
Maple-Flavored Coffee Drinks
Maple-Flavored Coffee Drinks
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Probiotic Flaxseed Beverages
Good Karma's Probiotic Range Includes Dairy- and Nut-Free Milk
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Fast Casual Cocktail Menus
This Chain is Now Serving Craft Cocktails at One of Its Locations
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Maple Mint Cocktails
This Seasonal Vodka Spritzer Recipe is a Refreshing Springtime Beverage
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Consumer-Invited Flavor Events
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Dessert-Infused Liquors
This Dry Gin is Designed to Mimic the Taste of Hot Cross Buns
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Sparkling Probiotic Drinks
Goodbelly Makes Gut Health Appealing with Fizzy Fruit Flavors
Hybrid Waffle Cakes
Hybrid Waffle Cakes
The Maple Dessert Features Sponge Layers Infused with Waffles
Handcrafted Probiotic Sodas
Handcrafted Probiotic Sodas
This Healthy Soda Alternative is Made with Water Kefir Grains
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Exotic Digestive Beverages
Farmhouse Culture's Probiotic Beverages Encourage Good Gut Health
Smoky Maple Ciders
Smoky Maple Ciders
This Woodchuck Hard Cider is Named After 'Campfire Pancakes'
Botanical Lip Tints
Botanical Lip Tints
Plantfolk Apothecary's Rose and Elderflower Lip Balm is 100% Organic
Gluten-Free Baked Oatmeals
Gluten-Free Baked Oatmeals
This Toasted Coconut Oatmeal is Made from Healthy Ingredients
Festive Scented Taxi Cabs
Festive Scented Taxi Cabs
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Ayurvedic Elderflower Drinks
Ayurvedic Elderflower Drinks
Blue Buddha Beverages Offer a Range of Herb-Powered Beverages
Kefir-Infused Coconut Water
Kefir-Infused Coconut Water
Inner-Eco's Probiotic Coconut Water Cultivates Good Health
Energizing Matcha Water
Energizing Matcha Water
This Matcha Green Tea Drink is a Great Source of Hydration
Rustic Layer Cakes
Rustic Layer Cakes
Honestly YUM's Strawberry Elderflower Chiffon Cake is Light and Delicious