SKINNYPIZZA offers a healthier take on traditional Italian food through a fast-casual dining experience and now, it is launching frozen pizza products to be sold in supermarkets.
The SKINNYPIZZAs are launching in Mozzarella & Provolone Cheese, Uncured Pepperoni and Gluten-Free Cheese varieties, with a focus on clean-label ingredients. As the brand notes, "SKINNYPIZZA is now available right next to the top selling brand pizzas. Consumers now have the option to select pizza that contain artificial ingredients (Potassium Bromate; an ingredient banned in most countries.)" The clean and simple frozen pizzas are made with ingredients like wheat flour, all-natural part-skim mozzarella and organic tomatoes, as well as nitrite- and nitrate-free meats.
Although the frozen food aisle used to be seen as a place for only unhealthy meal options, many brands have helped to change consumer perceptions by offering nourishing, better-for-you choices.
Why This Trend Is Growing
- Clean-label Frozen Foods
- Opportunity for food brands to focus on clean-label, healthier versions of traditional frozen food products.
- Fast-casual Frozen Meals
- Opportunity for restaurants to expand into the frozen food market, offering their approach to healthy and convenient meals.
- Convenient Health Foods
- Opportunity for brands to offer convenient and nutritious meal options that can be easily prepared at home, similar to SKINNYPIZZA's frozen products.
Industries Being Reshaped
- Frozen Foods
- Brands in the frozen food industry can focus on creating healthier, clean-label options to compete with traditional frozen food options.
- Fast-casual Dining
- Fast-Casual restaurants can expand into the frozen food market and offer their approach to healthy and convenient meals for consumers to enjoy at home.
- Meal Kits
- Meal kit companies can offer more convenient frozen options with clean-label ingredients that align with the SKINNYPIZZA approach to healthy Italian dining.
