Inspired by Detriot-style pizzas, Feel Good Foods is venturing into the frozen pizza category with square gluten-free pizzas. The Square Pan Pizzas are packaged in baking trays and they can be enjoyed in three varieties: Four Cheese, Truffle Mushroom and Margherita.
According to the brand, these gluten-free pizzas set themselves apart from others in the gluten-free frozen pizza category thanks to their thick crust and square shape. Vanessa Phillips, co-founder and chief executive officer of Feel Good Foods, says "Pizza was one of the meals I missed most when I was diagnosed with celiac, and I couldn’t be more excited to introduce our gluten-free version of my favorite Detroit-style pizza to consumers," and many people share this sentiment of missing out on pizza due to dietary sensitivities.
What's Driving This Trend
- Square Gluten-free Pizzas
- The rise of square gluten-free pizza offers opportunities for brands to innovate in the frozen pizza space.
- Detroit-style Pizza Trend
- The increasing popularity of Detroit-style pizza presents opportunities for brands to release similar products.
- Gluten-free Frozen Food Trend
- The growing demand for gluten-free frozen foods presents opportunities for brands to develop new, innovative products.
Who This Affects Most
- Frozen Food Industry
- The frozen food industry can capitalize on the trend of square gluten-free pizzas by producing more innovative, gluten-free options.
- Gluten-free Food Industry
- The gluten-free food industry can capitalize on the rise of Detroit-style pizza by producing similar products and innovating within the category.
- Snack Food Industry
- The growing demand for gluten-free frozen foods presents opportunities for brands to develop new, innovative, gluten-free snack options.
