The Goodfella's Light & Crispy Base Pizzas are Stone-Baked
Michael Hemsworth — March 31, 2023 — Lifestyle
References: goodfellaspizzas & foodbev
The Goodfella's Light & Crispy Base pizzas are being launched by the Nomad Foods-owned brand as a range of options for consumers to try out this spring or summer.
The pizzas come in two flavors including Pepperoni and Margheritam which are both HFSS-compliant and feature under 600-calories as a more lifestyle-conscious option. The pizzas are being launched in the UK where shoppers can pick them up from Sainsbury's for £3.40 each. The pizzas boast crisp crusts and ample toppings to give them a full-flavor profile that's still lower in calories than alternatives on the market.
Marketing Manager Sam Dolan spoke on the new Goodfella's Light & Crispy Base pizzas saying, "Our research shows that shoppers are looking for more options when it comes to pizzas – but one thing they will not give up is great taste and overall enjoyment. Our new Light & Crispy base pizzas are an exciting step forward for the pizza category and will bolster our presence within the thin sector through true innovation.”
The pizzas come in two flavors including Pepperoni and Margheritam which are both HFSS-compliant and feature under 600-calories as a more lifestyle-conscious option. The pizzas are being launched in the UK where shoppers can pick them up from Sainsbury's for £3.40 each. The pizzas boast crisp crusts and ample toppings to give them a full-flavor profile that's still lower in calories than alternatives on the market.
Marketing Manager Sam Dolan spoke on the new Goodfella's Light & Crispy Base pizzas saying, "Our research shows that shoppers are looking for more options when it comes to pizzas – but one thing they will not give up is great taste and overall enjoyment. Our new Light & Crispy base pizzas are an exciting step forward for the pizza category and will bolster our presence within the thin sector through true innovation.”
Trend Themes
1. Calorie-conscious Food Products - Developing food products with lower calorie count and still maintaining a full-flavor profile will be a disruptive innovation opportunity in the food industry.
2. Healthy Convenience Foods - Creating more convenient healthy food options, such as the Goodfella's Light & Crispy Base Pizzas, poses a disruptive innovation opportunity in the food industry.
3. Hfss-compliant Food Products - Developing HFSS-compliant food products, like the Goodfella's Light & Crispy Base Pizzas that meet the government's criteria for high in fat, salt, and/or sugar but still provide delicate and satisfying taste, represents a disruptive innovation opportunity in the food industry.
Industry Implications
1. Frozen Food Industry - The frozen food industry can revolutionize with calorie-conscious and HFSS-compliant food products that still deliver the full flavor profile, by using unique ingredients.
2. Grocery Industry - Creating healthy convenience food options to accommodate the busy lifestyle of consumers can be thought of as a promising disruptive innovation opportunity in the grocery industry.
3. Fast Food/chain Restaurant Industry - As the fast-food/chain restaurant industry continues to grow and evolve, the integration of calorie-conscious food products such as Light & Crispy Base Pizzas into their menus could position them for future disruption and success.
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