The Goodfella's Light & Crispy Base pizzas are being launched by the Nomad Foods-owned brand as a range of options for consumers to try out this spring or summer.
The pizzas come in two flavors including Pepperoni and Margheritam which are both HFSS-compliant and feature under 600-calories as a more lifestyle-conscious option. The pizzas are being launched in the UK where shoppers can pick them up from Sainsbury's for £3.40 each. The pizzas boast crisp crusts and ample toppings to give them a full-flavor profile that's still lower in calories than alternatives on the market.
Marketing Manager Sam Dolan spoke on the new Goodfella's Light & Crispy Base pizzas saying, "Our research shows that shoppers are looking for more options when it comes to pizzas – but one thing they will not give up is great taste and overall enjoyment. Our new Light & Crispy base pizzas are an exciting step forward for the pizza category and will bolster our presence within the thin sector through true innovation.”
What's Driving This Trend
- Calorie-conscious Food Products
- Developing food products with lower calorie count and still maintaining a full-flavor profile will be a disruptive innovation opportunity in the food industry.
- Healthy Convenience Foods
- Creating more convenient healthy food options, such as the Goodfella's Light & Crispy Base Pizzas, poses a disruptive innovation opportunity in the food industry.
- Hfss-compliant Food Products
- Developing HFSS-compliant food products, like the Goodfella's Light & Crispy Base Pizzas that meet the government's criteria for high in fat, salt, and/or sugar but still provide delicate and satisfying taste, represents a disruptive innovation opportunity in the food industry.
Who This Affects Most
- Frozen Food Industry
- The frozen food industry can revolutionize with calorie-conscious and HFSS-compliant food products that still deliver the full flavor profile, by using unique ingredients.
- Grocery Industry
- Creating healthy convenience food options to accommodate the busy lifestyle of consumers can be thought of as a promising disruptive innovation opportunity in the grocery industry.
- Fast Food/chain Restaurant Industry
- As the fast-food/chain restaurant industry continues to grow and evolve, the integration of calorie-conscious food products such as Light & Crispy Base Pizzas into their menus could position them for future disruption and success.
