Created and designed by Radmir Völk, the Gymarket organic products are intended to be a straight-forward and design-conscious method for consumers to identify healthy foods. Including dried fruit and other healthy products, Gymarket branding is focused on being very minimal and to the point by highlighting keywords and doing away with distractive imagery.
Gymarket is a brand name that's derived from the Greek word "Gymnos," which translates to "naked" and "market" that pertains to the goods market. Put together, the words create Gymarket as a brand committed to offering consumers healthy organic products that are plain and simple with no hidden ingredients within. This design aesthetic speaks to consumers who are looking for ways to maintain a healthy lifestyle without having to decipher complicated packaging and branding.