The RX Coconut Chocolate bars are a natural snack alternative for those interested in maintaining a healthy diet. The packaging reflects the branding ideals with a recipe-focused design that lists all of the ingredients proudly on the front of the wrapper.
The Coconut Chocolate bars by RXBAR feature blunt branding that boldly lists the ingredients in large fonts across the front of the packaging to showcase the indisputably and undisguised natural foods inside including coconut, dates, egg whites, salt and almonds. Taking the brand transparency one step further, the bars even come with the promise that "if you're not completely happy, we'll refund your order -- no B.S."
Consumers are drawn to brands with foods such as the RX Coconut Chocolate bars as they offer transparency in product ingredients.