Belgrade, Serbia-based designer Snežana Jeremić has created the concept for an easy-to-carry bottle label that combines branding with functionality.
The design concept for these 'Moj Sokic' juice labels is simple yet brilliant in its execution. Each white label is attached underneath the lid of a juice bottle and flips upwards to let users easily grip, hang or store their juice bottle wherever they see fit. The concept cleverly mimics the function of a carabiner clip often found on reusable water bottles, but executes the design in a cheap, marketable and disposable way.
The easy-to-carry labeling is also minimal and simplistic in its design, and a simple cutout shape of each type of fruit easily conveys the product and reveals the contents of the bottle.