OvenWorks Pizza and Lakefront Brewery came together to create a first-of-its-kind infused pizza crust. While there are plenty of pizza products that are stuffed with cheese, the collaborators took a completely different approach to creating their frozen pizza and settled on a craft beer infusion.
As pizza and beer is a combination that goes hand-in-hand, this unique 'Beer Hall Pizza' product gives consumers the chance to enjoy both flavors at once.
The new craft beer-infused pizza crust is set to be appearing in grocery stores, convenience stores, taverns and hospitality locations across Wisconsin and Minnesota. As OvenWorks Pizza and Lakefront Brewery are both Wisconsin-based companies, they are putting a spotlight on ingredients and business that feeds the local economy.
What Makes This Trend Stand Out
- Craft Beer-infused Foods
- Opportunity for food and beverage companies to explore incorporating craft beer into their products.
- Local Ingredient Sourcing
- Opportunity for businesses to highlight their use of locally sourced ingredients as a selling point.
- Convenience Store Innovation
- Opportunity for convenience stores to expand their frozen food offerings with unique, artisanal products.
Sectors Adopting This
- Food and Beverage
- Companies in this industry can explore innovative ways to incorporate craft beer into their product lines.
- Hospitality
- This industry can benefit from offering unique, locally sourced menu items that cater to craft beer and pizza lovers.
- Convenience Stores
- Businesses in this industry can expand their offerings beyond traditional frozen pizzas with the introduction of artisanal products such as craft beer-infused pizza.
