These Co-op x Goose Island frozen pizzas have been announced as a new collaboration between the brands to provide shoppers with a delicious, beer-infused option to pick up for lunch or dinner.
The pizzas include the BBQ Cheese Feast Pizza and the Double Pepperoni Pizza, which feature a 510-gram and 515-gram serving size, respectively. Each of the pizzas are crafted with 24-hour leavened dough that has been hand-stretched and baked in a wood-fired oven in Italy. Each of the pizzas pair perfectly with the brewery's various beers to make them the perfect pairing for shoppers to pick up this summer.
Goose Island Brand Manager Olivia Moore spoke on the Co-op x Goose Island frozen pizzas saying, "We’re incredibly excited to be bringing this new addition, which gives consumers the opportunity to perfectly match their pizza and beer. The Goose Island IPA BBQ sauce is infused with our award winning IPA, the flavours from which bring something really special to the range.”
What's Driving This Trend
- Beer-infused Foods
- This trend presents opportunities for food and beverage companies to incorporate craft beer into their products, creating unique flavor combinations for consumers.
- Collaborative Products
- This trend presents opportunities for businesses to collaborate with other companies to create innovative products that cater to niche audiences.
- Convenience Foods
- This trend presents opportunities for companies to create new and convenient food options that can be easily prepared and enjoyed at home.
Who This Affects Most
- Food and Beverage
- This industry has the opportunity to incorporate beer flavors into their products, creating unique taste experiences for consumers.
- Breweries
- This industry has the opportunity to collaborate with food companies to create new beer-infused food products that enhance the overall taste experience.
- Retail
- This industry has the opportunity to capitalize on the trend of convenience foods by stocking shelves with beer-infused frozen pizzas and other innovative food products.
