The Shealicious offers hair restoration that diverges from chemical treatments with a list of all-snatural ingredients and essential oils packaged in homemade mixing containers. The line features a yogurt cup-style packaging with the various ingredients that the consumer pours themselves and mixes to create a healthy hair mask conditioner to revive the scale and hair.
The brand markets its products as "hair conditioning cocktails" based on the design that allows consumers to feel as though they're creating their own DIY fool-proof beauty treatment. The container comes with a pocket of shea butter conditioner and a separate therapeutic oil that is poured into the conditioner before use. The two ingredients combine to leave hair reinvigorated, nourished and healthy after ten minutes.
The combination of prepackaged components and DIY mixing gives consumers a sense of transparency into the product ingredients as they seek out rejuvenating conditioners.