Category
Lifestyle
Assisted Choices
Trend cluster
Category
Nature-Sourced
Skincare
Chinese beauty brands tap into natural ingredients to boost appeal.
2.7
Trend score
Trend
What is the Nature-Sourced Skincare trend?
Nature-Sourced Skincare: Tapping into a traditional holistic health mindset, Chinese skincare and beauty brands are touting natural ingredients as a way to set themselves apart and position themselves as superior to competitors. Often highlighting these extracts, fruits and other sources as the stars of the formulations, this focus on specific ingredients found in nature offers consumers a sense of familiarity.
Trend themes
Themes within the Nature-Sourced Skincare trend
Three behaviours holding the trend together01
Natural Ingredients in Skincare
The focus on natural ingredients in skincare products offers disruptive innovation opportunities to create authentic and holistic formulations that cater to consumers looking for a more familiar and traditional approach to skincare.
02
Unisex Beauty Products
The trend towards unisex packaging and formulations in beauty and skincare provide disruptive innovation opportunities to create inclusive products that appeal to a wider audience that is seeking simplicity in their daily routines.
03
Fungi-Based Skincare
The use of fungi and mushrooms as hero ingredients in beauty and skincare formulations provide disruptive innovation opportunities to promote the unique benefits of these naturally occurring ingredients in delivering age-defying results and optimal skin health.
Industry implications
What the Nature-Sourced Skincare trend means for industry
Where the trend changes the playbookFor
Beauty and Skincare
These trends impact the beauty and skincare industry by creating opportunities to innovate and differentiate products to cater to a more conscious and discerning consumer base.
For
Health and Wellness
The focus on natural and holistic ingredients in emerging beauty and skincare products suggests similar trends may occur in the health and wellness industry as consumers continue to seek traditional and herbal remedies for everyday ailments.
For
Consumer Products
The demand for unisex and simplified packaging and formulations in these emerging beauty and skincare trends reflects a wider trend towards minimalism and convenience in consumer products as a whole.
Workshop question
How can you tap into familiar traditions in order to increase a sense of authenticity?
Trend signals
Trend signals for Nature-Sourced Skincare
Trend score 2.7 out of 10, from popularity 40%, activity 34%, freshness 8%.
Popularity40%
Activity34%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
Asia-Pacific
Evidence
Examples of the Nature-Sourced Skincare trend
7 featured examples from Jan 18, 2014 to Feb 7, 2017CategoryFashion
Collaged Skincare Packaging
The Mika for Shu Line is Vibrantly Inspired by Nature
Opportunity for disruptive innovation: Integrate sustainable and eco-friendly packaging materials and practices to meet the growing demand for environmentally conscious beauty pro…
CategoryArt & Design
Unisex Bath Products
Purearth Boasts Minimalist Branding that Will Appeal to All Genders
The beauty and personal care industry can leverage the trend of unisex bath products and minimalist branding to develop gender-neutral products that cater to a wider consumer base.
CategoryFashion
Anti-Aging Pearl Powders
Wei East's Ageless Correcting Powder Balances and Perfects Skin
Disruptive innovation opportunity: Explore new formulations and textures to create lightweight and multi-functional makeup products.
CategoryLife-Stages
Bee Venom Face Masks
Wei Beauty's Anti-Wrinkle Cream Masks are Powered by Manuka Bee Venom
Opportunities for companies to develop sustainable and innovative skincare products to meet consumer demand for natural ingredients and personalized applications.
CategoryFashion
Powdered Pearl Cosmetics
This Product is a Remedy That Nourishes and Moisturizes Skin
The skincare industry can leverage the benefits of powdered pearl to develop new and effective moisturizing products.
CategoryFashion
Fungi-Based Eye Creams
This Eye Cream by Wei East is Made with Black Mushrooms
The skincare industry can explore the use of fungi-based ingredients and formulations to meet the demand for natural and sustainable beauty products.
CategoryFashion
Balancing Skincare Kits
Herborist's Value Set Offers Cleansing, Toning and Emulsion Products
Disruptive innovation opportunity: Introduce new technology or formulations to the skincare industry to improve effectiveness and address evolving consumer needs.
