Honey is a product that has been around for a long time and for the most part, the conventional honey package hasn't changed either. Breaking free of tradition is this design for Affiniti by Zhuk Igor; the idea behind the unique honey packaging design is that it encases the product in a tube rather than a glass or plastic jar. This way, the chance of spilling the sticky product is lessened and it becomes much easier to take on the go.
Since honey is an item that's commonly used in cosmetic products, the presentation of honey in a familiar hand lotion-like tube reminds that this food could also be used as a beauty remedy for those who are fond of DIY projects.
Affiniti's Honey Package Design Trades in a Glass Jar for a Plastic Tube
1. Squeezable Food Tubes - With the rise in demand for convenience, companies can explore alternative packaging solutions that make consuming products on the go easier and less messy.
2. Alternative Packaging Designs - Packaging design that breaks free of tradition can create a unique selling point for companies and increase product visibility and memorability.
3. Cross-industry Product Application - Exploring the use of common food items in beauty products can expand target markets for both industries and increase product innovation opportunities.
1. Food Packaging Industry - Creating alternative packaging solutions for common food products can provide companies with a competitive advantage in the convenience market.
2. Cosmetics Industry - Incorporating natural food ingredients into beauty products can appeal to consumers who prioritize organic and sustainable ingredients.
3. DIY Beauty Industry - Packaging honey in a squeezable tube reminds consumers that honey can be used as a DIY beauty remedy and can create opportunities for cross-industry collaboration.