Makeup Giants Shu Uemura and Takashi Murakami are collaborating on a Holiday Makeup collection entitled ‘The 6 Hearts Princes (6HP) Collection.’ The theme of the collection is based on Otaku culture, which means it will be a fun amalgamation of manga, anime, and other Japanese-originated concepts and art forms.
The ad campaign for the line is out of this world – literally. The artwork depicts a fantastical realm featuring two anime princesses who represent inner darkness and light carried within each of us. The dynamic artwork for the collaboration extends to its packaging, which is unique, one-of-a-kind and sure to make a great collector's item.
The line itself is comprised of a fabulous lip-and-check tint combo, iridescent eye shadows and Uemura’s signature eyelashes. Makeup aficionados will not want to wait to pre-order this stunning collection, which launches in November.
Why This Trend Is Growing
- Otaku-inspired Products
- Create makeup and beauty products inspired by Japanese manga and anime culture to cater to Otaku enthusiasts.
- Limited/collectors Edition Packaging
- Think outside the box when it comes to packaging, designing limited and unique packaging to create a sought-after collectors' line.
- Collaboration Marketing
- Collaborate with artists and creatives from other industries to create special and unique products while targeting their respective audiences.
Industries Being Reshaped
- Cosmetics Industry
- Create a line of products inspired by pop culture to cater to a niche group of customers.
- Anime and Manga Industry
- Partner with companies in the beauty industry to create makeup and beauty products inspired by popular anime and manga characters.
- Marketing and Advertising Industry
- Offer collaboration marketing services and target audiences directly through brand collaborations in various industries.
