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Botanical Dried Fruit Branding

This Collection of Fruits is Offered in Monochrome Packaging

— October 27, 2016 — Lifestyle
The dried fruit branding for this Georgian food product was designed by the artist 'Ia Darakhvelidze.'

The packaging comes in the form of resealable plastic bags, each of which feature themes inspired by the colors of the various fruits they contain. The collection of dried fruits includes plums, persimmons, apples and pears that come in a combo pack. Each individual pack features botanical artwork and fruits in pre-dried form. The partially transparent dried fruit branding is displayed in a palette of monochrome colors that all represent foods the packaging features.

This collection is able to offer relatively standard healthy food items in a way that is aesthetically unique and playful.
Trend Themes
1. Monochrome Packaging - Exploring the use of monochrome colors in packaging design creates a visually impactful and distinct brand identity.
2. Botanical Artwork - Incorporating botanical artwork into packaging design adds an element of natural beauty and authenticity to the product.
3. Unique Healthy Food Packaging - Creating visually unique and playful packaging for healthy food items can make them more appealing and enticing to consumers.
Industry Implications
1. Food Packaging - Innovative packaging designs can disrupt the food packaging industry by capturing consumers' attention and differentiating products from competitors.
2. Healthy Food - Introducing creative and unique packaging for healthy food products can help disrupt the industry by attracting health-conscious consumers with visually appealing designs.
3. Art and Design - Exploring the integration of botanical artwork in packaging design opens up disruptive innovation opportunities in the art and design industry, merging aesthetics with practicality.
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