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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,384 more

Peek-a-Boo Pack

Brands offer critical shoppers an authentic view through window-infused packaging

Implications - Given the mandate to control and enhance product image, many brands are seeing the benefit in letting their goods speak for themselves, giving consumers a window through which they can analyze and come to their own conclusions about a product. Not only satiating consumer curiosity, window paneled packaging also increasingly indicates commitment to quality as modern shoppers feel more secure about brands that demonstrate authenticity and opt not to hide behind brightly colored designs and overly enhanced product images.
Workshop Question - How are you anticipating the needs of increasingly critical and self-educated consumers?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
169,914 Total Clicks
Date Range:
Apr 15 — Dec 18
Trending:
V. Hot
Consumer Insight Topics:

Featured Examples

Futuristic Sauce Packaging
Futuristic Sauce Packaging
Haven's Kitchen Sauces Are Contained in Distinct Transparent Packs
Haven’s Kitchen Sauces enlisted the work of the New York-based designer Alexandra Stikeleather to create a minimalist – but still creative – aesthetic for the packaging of its sauces.... MORE
Accessibility-Focused Healthy Meals
Accessibility-Focused Healthy Meals
7 Pack Aims to Enhance the Allure Around Nutritious Meals
7 Pack is a brand that focuses on making health more appealing, and it was conceptualized by the creative agency Godspeed Branding. Described as a “health food program service,” the 7... MORE
Pie Chart Packaging
Pie Chart Packaging
Bags of This Nutritious Soup Break Down Their Food Group Contents into Slices
Looking at the packaging of this nutritious soup, you can actually get an immediate idea of how healthy it is. This is rare for consumer packaged foods, which generally present the shopper with... MORE
Illustrated Insect Snack Packaging
Illustrated Insect Snack Packaging
The ZIRP INSECTS Branding Embraces Ingredients as Mascots
Insects are a sustainable and nutritious food source that is slowly but surely becoming more accepted by consumers, so the ZIRP INSECTS branding has been designed to make them even more appealing.... MORE
Charming Smiling Snack Packaging
Charming Smiling Snack Packaging
The Feliz Snack Packaging Boasts an Inviting Aesthetic
The Feliz snack packaging has been designed by BR - Design Firm as a charming way to infuse a touch of whimsy into an otherwise simple product. The packaging for the Portuguese snack brand includes... MORE
Transparent Baby Food Packaging
Transparent Baby Food Packaging
The PiCCOLO Pure Baby Foods are Made with 100% Fresh Ingredients
Many food brands are utilizing transparent packaging in order to satisfy a growing consumer demand for fresh products, which is something the new PiCCOLO Pure baby food range takes into consideration.... MORE

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Millennial Pink Salads
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Education 3D-Printing Pens
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Beekeeper-Inspired Honey Packaging
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Young Infant Food Subscriptions
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The Yumi Subscription Offers Nutrient-Rich Baby Food Subscriptions
Cold-Pressed Infant Foods
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These Healthy, Dried Fruit Snacks Offer a Taste of Thailand
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Playful Organic Infant Foods
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The Babylicious Homemade Organic Jar Baby Food is Nutritious and Cute
Healthy Halal Infant Food
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The 'For Aisha' Stage-Three Baby Food Pouches are Vibrantly Branded
Purist Infant Food Pouches
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These Bubs Organic Baby Food Pouches Spotlight Simple Ingredients
Infant Superfood Meals
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The Portable Piccolo Baby Food Serves High Contents of Beet and Kale
Canned Book Packaging
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Single Serve Soups
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This Concept Vegetarian Food Packaging Features Literal 'Veg Heads'
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