Category
Lifestyle
Assisted Choices
Trend cluster
Category
Peek-a-Boo
Pack
Brands offer critical shoppers an authentic view through window-infused packaging.
5.9
Trend score
Trend
What is the Peek-a-Boo Pack trend?
Peek-a-Boo Pack: Given the mandate to control and enhance product image, many brands are seeing the benefit in letting their goods speak for themselves, giving consumers a window through which they can analyze and come to their own conclusions about a product. Not only satiating consumer curiosity, window paneled packaging also increasingly indicates commitment to quality as modern shoppers feel more secure about brands that demonstrate authenticity and opt not to hide behind brightly colored designs and overly enhanced product images.
Trend themes
Themes within the Peek-a-Boo Pack trend
Three behaviours holding the trend together01
Transparent Packaging
Consumer demand for fresh products is fulfilled with transparent packaging, creating a unique and sustainable product experience for shoppers.
02
Authenticity
Authenticity is king, as millennials demand the real thing, bypassing brightly colored designs and exaggerated product images in favor of transparent product windows.
03
Positive Emotions
Aesthetic packaging provides a positive experience for shoppers, featuring a fun and whimsical design, such as the mouth-shaped packaging of Feliz snack brand.
Industry implications
What the Peek-a-Boo Pack trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry is leading the way in transparent packaging, tapping into consumer demand for fresh and healthy products.
For
Design and Branding
Design and branding professionals have the unique opportunity to create eye-catching, emotionally-driven product packaging that differentiates a company’s offerings from their competitors’.
For
Sustainability
Sustainability is an essential part of the product packaging industry, with brands looking to reduce their carbon footprint and offer transparent, eco-friendly packaging to protect the environment.
Workshop question
How are you anticipating the needs of increasingly critical and self-educated consumers?
Trend signals
Trend signals for Peek-a-Boo Pack
Trend score 5.9 out of 10, from popularity 83%, activity 86%, freshness 8%.
Popularity83%
Activity86%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Peek-a-Boo Pack trend
6 featured examples from Apr 8, 2015 to Dec 1, 2018CategoryLifestyle
Futuristic Sauce Packaging
Haven's Kitchen Sauces Are Contained in Distinct Transparent Packs
The food and beverage industry can leverage transparent packaging and futuristic design to create visually enticing products that cater to health-conscious consumers.
CategoryLifestyle
Accessibility-Focused Healthy Meals
7 Pack Aims to Enhance the Allure Around Nutritious Meals
The food packaging industry can capitalize on the trend of transparent paneling and bold graphic designs to create visually appealing packaging for healthy meals.
CategoryLifestyle
Pie Chart Packaging
Bags of This Nutritious Soup Break Down Their Food Group Contents into Slices
Companies in the food and beverage industry can adopt this packaging trend to showcase the nutritional value of their products to health-conscious consumers.
CategoryEco
Illustrated Insect Snack Packaging
The ZIRP INSECTS Branding Embraces Ingredients as Mascots
Opportunities to create alternative and sustainable food sources that are appealing and nutritious to consumers.
CategoryMarketing
Charming Smiling Snack Packaging
The Feliz Snack Packaging Boasts an Inviting Aesthetic
Snack companies can explore emotive packaging to create a positive brand association with consumers.
CategoryLifestyle
Transparent Baby Food Packaging
The PiCCOLO Pure Baby Foods are Made with 100% Fresh Ingredients
Opportunity to disrupt the baby food market with organic, minimally processed, and transparently packaged products
