After Reebok released a pair of black Instapumps that feature artful illustrations of goldfish all over the uppers, the sportswear giant launched a pair of cupid-print sneakers.
Unlike the goldfish sneakers, these Reeboks are mostly white, giving the tanned skin of the tubby winged babies who decorate them some contrast. Although the romantically themed characters are usually pictured with hearts and a bow and arrow, Reebok's version shows the infants with ice cream, burgers, and other fast food staples.
Like other versions of the Instapump Fury silhouette, the Cupid-print sneakers feature cut-outs all over the uppers, plastic accents on the tongues, and the brand's name and logo in cream-colored embroidery on the backs of the heels.
What's Driving This Trend
- Artful Sneakers
- Sportswear companies can explore creating more sneakers with artful illustrations on them.
- Food-themed Footwear
- Shoe brands can capitalize on the popularity of food culture by designing more footwear featuring fast food and other culinary staples.
- Whimsical Fashion
- There is an opportunity for fashion brands to introduce more whimsical and fun elements into their designs, as exemplified by these Cupid-covered sneakers from Reebok.
Who This Affects Most
- Sportswear
- Sportswear brands could innovate more with design elements and experiments with cuts and prints,
- Fast Food
- Fast food chains can team up with fashion brands to build limited-edition collections inspired by the brands' respective cuisines.
- Fashion
- Fashion brands could explore using more unconventional designs and materials to appeal to consumers looking for something unique and different.
