Sportswear giant Reebok has teamed up with Jelly Belly to release the bright and jolly 'Reebok X Jelly Belly' collection. The new collaboration sees these brands come together to offer two reworked versions of classic Reebok sneakers: the 'Instapump Fury' and the 'Club C Legacy.'
The Jelly Belly-themed 'Instapump Fury' is delivered in a vibrant colorway comprised of “Retro Yellow/Neon Cherry/Blue Blink.” The one-of-kind sneaker combines yellow mesh toes, with a red/orange mid-panel, and red rubber heels. Overlaying this base structure is a multicolored jelly-like material that incorporates green, orange, and blue hues that complement the sneaker's other features.
The Jelly Belly 'Club C Legacy' is equally unique but slightly less loud and bright. The core colorway consists of a combination of 'Coal', 'Sport Violet', and 'Pale Yellow.' These more subdued hues are contrasted, however, by hazardous yellow, bright blue, orange camo stylings.
Image Credit: Overkill
What's Driving This Trend
- Candy-branded Fashion
- The collaboration between sportswear giant Reebok and candy brand Jelly Belly demonstrates a trend towards branded fashion collaborations.
- Colorful Footwear
- The use of bright and vibrant colors in the Reebok X Jelly Belly collection indicates a trend towards colorful footwear designs.
- Playful Fashion
- The playful and unique designs in the collaboration between Reebok and Jelly Belly represents a trend towards fashion that is fun and lighthearted.
Who This Affects Most
- Sportswear
- The collaboration between Reebok and Jelly Belly shows an opportunity for sportswear companies to expand beyond traditional designs and incorporate playful and unique elements.
- Candy Industry
- The Reebok X Jelly Belly collaboration presents an opportunity for candy brands to expand their brand and collaborate with companies in other industries.
- Fashion Industry
- The trend towards playful and colorful fashion, as demonstrated by the Reebok X Jelly Belly collection, shows an opportunity for fashion brands to incorporate unique and unexpected elements in their designs.
