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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,392 more

Cauliflower Conversion

The vitamin-packed veggie is incorporated as a healthful substitution

Implications - Fueled by the empowered online health food community recent positioning of it as a superfood, cauliflower is being embraced as an all-purpose ingredient and often, as a substitution in traditionally meat-centered dishes. This progression highlights the experimental attitude of consumers looking to enhance vegetarian meal options by channeling staple dishes without compromising flavor experience.
Workshop Question - If you had to recreate your product/service from scratch, what tweaks or pivots would be made along the way?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 74 Examples:
98,571 Total Clicks
Date Range:
Nov 15 — Apr 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Cauliflower Breakfast Cups
Cauliflower Breakfast Cups
Purely Elizabeth Created a Grain-Free Hot Cereal Alternative
This summer, consumers will be able to look forward to many new products from Purely Elizabeth, including a first-of-its-kind grain-free hot cereal made with cauliflower. Like many savory riced... MORE
Vegetable-Infused Ice Creams
Vegetable-Infused Ice Creams
Peekaboo Ice Cream Has a Hidden Serving of Veggies in Every Pint
With sales of low-calorie ice cream continuing to soar, a new brand called Peekaboo Ice Cream has found a way to make the frozen dessert even healthier. Instead of taking ingredients away, this new... MORE
Cauliflower-Based Baking Mixes
Cauliflower-Based Baking Mixes
CAULIPOWER's 'CAULI-FLOUR' is a Vegetable-Powered Mix
Sneaking vegetables into cooking and baking is a surefire way to support a vibrant, well-rounded diet—and CAULIPOWER is now making it easier than ever with its newly launched CAULI-FLOUR. CAULI-... MORE
Cauliflower-Based Macaroni Meals
Cauliflower-Based Macaroni Meals
Ark Foods Cauli Mac is a Plant-Based Alternative to Mac & Cheese
For those looking to enjoy their favorite comfort food, but also pack more veggies into their diet, Ark Foods Cauli Mac is the perfect solution. Now available at Whole Foods, the tasty meal is not... MORE
Cheesy Mashed Cauliflower Dishes
Cheesy Mashed Cauliflower Dishes
This Healthier Version of Mashed Potatoes Subs Out the Spuds
Mashed potatoes are often a staple at any holiday dinner, but they can be heavy and filled with a ton of calories despite the meal’s great taste. This mashed cauliflower version by BuzzFeed... MORE
Grilled Cauliflower Sandwiches
Grilled Cauliflower Sandwiches
This Gluten-Free Sandwich Uses a Veggie in Place of Bread
It’s possible to make a classic grilled cheese gluten-free sandwich with a simple swap of bread, but this recipe shared on Well+Good from Tess Ward puts a completely new spin on the idea.... MORE
Cruciferous Vegetable Drinks
Cruciferous Vegetable Drinks
Splendid Spoon's Cauliflower Drink is Like a Bottled Hearty Soup
In addition to making a wide variety of healthy soups, Splendid Spoon is a NYC-based business that also offers a unique cauliflower drink as part of a one-day cleanse program.  The “... MORE
Frozen Cauliflower Tater Tots
Frozen Cauliflower Tater Tots
Maas River Farms' Cauli-Tots are Made with GMO-free Cauliflower
For those looking for a way to satisfy a junk food craving without loading up on carbs, Maas River Farms’ Cauli-Tots are the perfect choice. Made with organic cauliflower instead of potatoes,... MORE
Meatless Barbecue Cauliflower Wings
Meatless Barbecue Cauliflower Wings
This Vegan Chicken Wings Recipe Swaps Poultry for Vegetables
With the upcoming Super Bowl, consumers are gearing up to enjoy all the staple comfort foods and this alternative take on the classic spicy barbecue chicken wings recipe offers a version that is... MORE

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Free-From Cauliflower Tortillas
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Herbaceous Cauliflower Snacks
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Savory Vegetable Bites
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Vegetarian Frittata Cups
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These New General Mills Yogurts Taste Like Girl Scout Cookies
Clean-Label Baking Mixes
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Yam-Flavored Dessert Cups
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Cruciferous Vegetable Puffs
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Drinkable Soup Cartons
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Fawen Creates Chilled, Ready-to-Drink Soup in a Bottle
Cauliflower Crust Pizzas
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CAULIPOWER Veggie Pizzas are Rich in Nutrients and are Gluten-Free
Gluten-Free Sandwich Thins
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'Cauliflower Sandwich Thins' Offer an Alternative Use for the Vegetable
Drinkable Broth Soup Packaging
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The Nona Lim’s Heat & Sip Soup Cups are Quick to Heat and Eat
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This Ice Cream Cone Looks and Tastes Like a Japanese Sweet Potato
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Nicole Centeno's Book Offers an Alternative to Juice Cleanses and Fad Diets
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This Pear Soup Recipe from Nicole Centeno Blends Pears and a Variety of Seeds
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The Roots Collective Juices Make It Easier to Eat More Greens
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Das Eis' 'LOVE' Vegan Ice Cream Dessert is Made with Rose Blossom
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