This summer, consumers will be able to look forward to many new products from Purely Elizabeth, including a first-of-its-kind grain-free hot cereal made with cauliflower. Like many savory riced cauliflower meal cups, the Cauli Hot Cereal is prepared with a base of diced, freeze-dried cauliflower. The vegetable-rich product can be conveniently prepared just like instant oatmeal in a matter of minutes.
The Cauli Hot Cereal is set to be available in two sweet varieties: Cinnamon Almond and Strawberry Hazelnut, which also feature nutrient-dense ingredients like coconut, chia, flax and almond protein powder for added benefits and satiety.
Over the past few years, consumers have become interested in many ways that cauliflower is being used as an alternative to grains in various savory applications and this new release continues to prove the versatility of the cruciferous vegetable.
What's Driving This Trend
- Cauliflower-based Products
- Opportunity for companies to explore new savory and sweet applications for cauliflower-based foods.
- Grain-free Alternatives
- Potential for companies to develop new grain-free breakfast options that are both healthy and convenient.
- Vegetable-rich Products
- Opportunity for companies to incorporate more nutrient-dense vegetables into convenient meal options.
Who This Affects Most
- Food and Beverage
- Companies in the food and beverage industry can explore innovative uses of vegetables to create healthier and more convenient meal options.
- Health and Wellness
- The health and wellness industry can capitalize on growing consumer interest in grain-free and vegetable-rich products, particularly for breakfast.
- Meal Delivery Services
- Meal delivery services can explore incorporating grain-free and vegetable-based options into their menus to cater to health-conscious consumers.
