'Wonky Vegetables' is a new delivery service that helps reduce food waste by rerouting ugly produce. With supermarkets such as Whole Foods now offering less-than-perfect produce, consumers are becoming more comfortable with buying ugly fruits and vegetables. This service make it easier to enjoy unsightly produce by delivering it directly to your door.
Wonky Vegetables is a delivery service that aims to "normalise the purchase and consumption of Wonky vegetables." Those who sign up for the service will receive weekly vegetable deliveries of seasonal and essential produce. The vegetables delivered are those that were rejected by traditional supermarkets due to their size or appearance. Because the vegetables are not supermarket-quality, they cost far less to purchase.
Wonky Vegetables not only helps consumers enjoy inexpensive produce, but it also sends any extra, still-edible vegetables to charity in order to further reduce food waste.
Ugly Produce Delivery Services
More Stats +/-
Low-Cost Boutique Grocers
Ugly Produce Packaging
Ugly Produce Campaigns
Local Food Donation Apps
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.