Doll designs are updated to reflect racial diversity
Implications - Parents are increasingly scrutinizing the value of products they buy for their children, and whether or not toys reflect their own values as well. Since diversity and tolerance is something that many parents are looking to impart onto their children, dolls that aren't just beautiful, but reflect diversity as well, have appeal.
Workshop Question - How well does your product and marketing reflect the diversity of your consumer base? How could you help close that gap?
Trend Themes
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Diversity Representation in Toys — Products like the Zuree and Momppy Mpoppy Dolls work with diverse representation in the toys industry to celebrate and educate through play.
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Inclusive Marketing Strategy — Offers like the Journey Girls dolls and Dollie & Me develop myriads of clothing options and disabilities-related accessories to make children become emotionally attached.
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Cultural Tourism — Creating dolls like the Toya Doll that promotes and educates playfully marks the emergence of the new trend spotlighting cultural tourism.
Industry Implications
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Toys and Entertainment — The toy industry can provide improved diverse products for children while also educating them on multiple cultures.
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Marketing and Advertising — Marketing and advertising agencies can embrace inclusive strategies and design that promote understanding and connection instead of superficial beauty standards.
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Fashion Industry — The fashion industry provides options to parents to buy doll outfits that match their children's.
4 Featured, 21 Examples:
47,643 Total Clicks
Date Range:
Jan 17 — Feb 17
Trending:
Average
Consumer Insight Topics:
