The Chanel Chance Eau Vive Campaign Brings a Fantasy to Life

 - Jun 11, 2015
References: chanel &
The new Chanel Chance Eau Vive campaign embodies a whimsical air and features models Sigrid Agren, Rianne Van Rompaey, Cindy Bruna and Romy Schonberger, Photographer Jean-Paul Goude captures the image series and directs the campaign's accompanying short film.

Inspired by bowling, this ad campaign replaces traditional bowling balls and pins with Chanel Chance Eau Vive fragrance bottles. The advertorial features models who hang out in a stylish bowling alley while dressed in a whimsical wardrobe.

Whether posing in Chanel's runway-worthy knits or bowling simultaneously in pastel tulle gowns, the models bring designer Karl Lagerfeld's creative vision to life. This surreal fragrance campaign is dreamlike, capturing the youthful theme behind Chanel's latest fragrance collection of four refreshing scents.