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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,383 more

Maximalist Mundane

Consumers looking to alleviate the boredom of routine find expression

Implications - Minimalist design and its concurrent lifestyle -- Marie Kondo's teachings, for example -- have risen in popularity due to information overload. As a backlash to this movement, a sub-segment of consumers is going in the opposite direction, seeking excess. This is an act of rebellion, but also a method of alleviating the boredom of routine through unabashed self expression.
Workshop Question - How does your brand or product help consumers take a break from their day-to-day responsibilities?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
119,868 Total Clicks
Date Range:
Mar 16 — Feb 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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