Consumers looking to alleviate the boredom of routine find expression
Implications - Minimalist design and its concurrent lifestyle -- Marie Kondo's teachings, for example -- have risen in popularity due to information overload. As a backlash to this movement, a sub-segment of consumers is going in the opposite direction, seeking excess. This is an act of rebellion, but also a method of alleviating the boredom of routine through unabashed self expression.
Workshop Question - How does your brand or product help consumers take a break from their day-to-day responsibilities?